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Course Criteria
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3.00 Credits
This foundation course introduces students to the practice of drawing varied subject matter such as still life, the landscape and the human form in the context of line, shape, proportion, value, space, perspective, texture and composition. Various art materials will be utilized. An emphasis is placed on the development of drawing from observation and aesthetic sensitivity.
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3.00 Credits
This course introduces the student to digital publishing with Adobe InDesign. Students will learn how to design and produce a variety of documents along with the basic principles of design with an emphasis on the effects of typography on a layout. Commercial printing and its impact on digital files will be studied in addition to the basic skills needed to be a successful Media Designer.
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3.00 Credits
This course is an introduction to digital image manipulation. Students will learn to use a variety of Photoshop tools to create digital imagery and to creatively solve visual problems. Students will also work on importing images and compositing as well as techniques for retouching and manipulating photographic pictures.
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3.00 Credits
In this course, students will study and identify the components of good production design. Students will problem solve through a process of research, observation, planning and visualization. Design functionality, creative thinking and professional discipline will be part of the solution. The process of creative team dynamics is explored through collaborative projects which identify individual strengths.
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3.00 Credits
This course introduces the student to the creation of vector artwork, emphasizing the integration of a leading software creative suite, specifically the drawing application. Students will learn to manipulate existing art as well as creating new art while learning the aspects of the application with hands-on experience in projects relating to real world situations in print and web design. The course will also examine the aesthetics and technical details of typography, design, and page layout.
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3.00 Credits
This course focuses on the role of design in marketing communications with an emphasis on "brand identity". Case studies of effective brand identity programs allow students to explore and critique brand expressions including print materials, website, video, and television advertising. Students also will be introduced to basic visual aesthetics and the relevance of good design.
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3.00 Credits
This course covers principles of color theory in art and design. Students will advance their knowledge of color through projects that focus on the visual characteristics of color and various color theories. Color will be examined based on value, hue, chroma, and relativity through the use of paint. Students will create effective visual compositions while developing sensitivity to color, creativity, and critical thinking.
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3.00 Credits
In this course, students will get hands-on experience producing direct mail pieces with Adobe InDesign. This course will focus on design and typography of brochures, advertisements, posters, and postcards with a focus on commercial printing costs. Online students are responsible for acquiring the latest software version (education pricing available) through Adobe's Creative Cloud (one-year or month-to-month memberships) or the Adobe Creative Suite Design Premium.
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3.00 Credits
This course will expose students to the basic editorial, storytelling, and advertising illustration principles and techniques. Students will examine, from a historical perspective, illustrators; illustration trends; styles; and techniques, including print and animated motion pictures. Students will focus on visualization and sketching of concepts through traditional and nontraditional methods to explore digital means of manipulating illustrations. The course will also introduce the basic terminologies used in computer-based illustration.
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3.00 Credits
The principle goal of typography is the assembly of text in a fashion that is both easy to read and visually engaging. This course examines the historical, aesthetic, and cultural development of typographic forms and fonts. Students will explore historical styles and theories of type design, letter forms and typographic layouts, and their influence on modern and contemporary typography. Students will study type mechanics using type in a variety of design applications.
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