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Course Criteria
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3.00 Credits
Thorough, careful, and sensitive editing is needed to prepare written material for time-pressed readers. This course teaches four types of editing (revising, substantive editing, copyediting, and proofreading) for multiple forms of writing. The capstone project combines these skills for a hypothetical website.
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3.00 Credits
This course will take an in-depth look at social media for business uses, including setting social media goals, finding the proper media platforms for specific purposes, using analytics to achieve goals, and more. An introduction to social media distribution tools like Hootsuite and others will be included.
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3.00 Credits
This course examines various popular theories of interpersonal and mass communication, with emphasis on mass communication. The ways in which society and mass communication affect each other are critically examined, with the goal of developing the students' own ideas, opinions, and preferences concerning these theories. Students will receive practical assistance in the areas of speaking, reading, writing, listening, and research. An advanced library orientation has been incorporated as part of this course.
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3.00 Credits
Students will examine various aspects of the law and mass communications in America. Special emphasis will be given to the evolution of present day interpretations of the First Amendment, censorship, libel, obscenity, privacy and public access to the media. In addition, students will study copyright law and government regulation of the media.
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3.00 Credits
This course focuses on many types of writing assignments faced in the technical and business worlds. Program planning and project management skills are emphasized as students work individually and in groups on a variety of increasingly complex assignments in short formats. Projects are drawn from case studies simulating real world assignments in a variety of industries. Students practice their skills by writing the various types of documents, including technical correspondence, analytical reports, proposals and PowerPoint presentations.
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3.00 Credits
In addition to possessing excellent verbal and written skills, today's professional communicator must be prepared to produce crisis communication plans. Students will learn to identify crisis communications teams and spokespersons, train spokespersons in dealing with the media, establish notification systems, identify stakeholders, and develop key messages. Students will have the opportunity to create a full crisis communications plan as part of their final project.
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3.00 Credits
This course examines how to report, write, and edit news for the mass media, including newspapers, magazines, newsletters, radio, television and digital outlets. Using Associated Press style, emphasis will be on methods and styles of writing pertaining to various media, stressing differences in the approach demanded by each medium.
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3.00 Credits
Advanced Technical Communication will continue the work of the introductory course, COM 250, covering the requirements for designing and developing technical documentation. Students will further define audience and purpose, determine appropriate format and style, improve the clarity and organization of writing, and review and edit work effectively. Project work will require teamwork, oral communication, and presentation skills. This course provides specific training for the Certified Professional Technical Communication (CPTC) exam (an optional offering). Contact College of Arts & Sciences for testing dates. (CPTC is a trade mark of the Society for Technical Communication.)
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3.00 Credits
This course continues the work of COM 344. It examines how to report, write, and edit news for the mass media, including newspapers, magazines, newsletter, radio, and television. Emphasis will be on methods and styles of writing pertaining to various media, stressing differences in the approach demanded by each medium. Additionally, use of analytics will be emphasized, leading to a final reporting project analyzing data on a particular topic and resulting in a publishable article. Use of standard industry style - Associated Press - is required in this course.
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3.00 Credits
This course will continue the work of COM 260 in examining social media for business uses, with an emphasis on using analytics to achieve goals, and reviewing current issues in social media. Practice using social media distribution tools like Hootsuite will be included. Other tools like Google Analytics will be examined. The final project will focus on a special problem or issue in which analytics will be used to complete the assignment.
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