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Course Criteria
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3.00 Credits
The class will discuss the theory, development, and application of analytics in sports. Students will learn about the application of analytics in sports for in-game strategy, player performance, team management, sports operations, fantasy competitions, Esports sport marketing, and digital analytics. This course covers the applications of analytics and sports using probability, statistics, and other mathematical tools. Students will conduct an analytics research project for an external customer based on their current analytical needs.
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3.00 Credits
This course gives students a comprehensive view of the procedures and operation of professional sport, collegiate athletics, and recreational organizations and enterprises. The course examines skills and processes such as budgeting, marketing, event staging, and fund-raising that are necessary for the successful administration of these organizations. The interrelationship between these skills and administrative goals and objectives is studied. This course will give students knowledge of various administrative principles, techniques, and theories, as well as the knowledge to apply them to different situations and issues.
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3.00 Credits
The purpose of this course is to provide students with an introduction to the planning and management of sport facilities. The course will focus on elements of planning, design, and management while examining functions related to maintenance, security, operations, and evaluation. The course will emphasize problem solving utilizing class discussions, guest speakers, and facility site visitations as feasible. Through this course, students will gain an appreciation of the planning, organizing, employee training, security issues, and management skills that are needed to operate a sport facility.
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3.00 Credits
This course is designed to give an understanding of the marketing process relative to the sports industry. Specific topics include developing a marketing strategy, promotion, sponsorship, sales, advertising, licensing, sport marketing analytics licensing, and branding. In this class, students will apply these topics through group-based projects. Students will research and implement sport marketing projects utilizing tools and applications that sport organizations use every day to drive attendance, and increase ticket sales, concession sales, and merchandise sales. Note: This course previously was designated BMK 407. In addition to being a required course for Sport Management majors, it is a marketing elective for Marketing majors. Students who already have credit for BMK 407 cannot get credit for SPM 407.
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3.00 Credits
This course discusses the financial concepts and theories and their application in the professional, intercollegiate, and commercial sport industries. Through project based and experiential opportunities, students will develop different finance, sponsorship and fundraising options for generating revenue in the sport industry.
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3.00 Credits
The internship provides students with administrative experience in their chosen concentration. Students gain practical experience, enhance skills learned in the classroom, and acquire contacts with professionals in the sport management field. A minimum of 120 hours is required for Sport Management internships. This course is graded satisfactory/unsatisfactory.
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3.00 Credits
The internship provides students with administrative experience in their chosen concentration. Students gain practical experience, enhance skills learned in the classroom, and acquire contacts with professionals in the sport management field. A minimum of 120 hours is required for Sport Management internships. This course is graded satisfactory/unsatisfactory.
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3.00 Credits
Students will develop basic photographic skill sets in composition, lighting and angles to create compelling images. This class will concentrate on the exposure matrix to demonstrate how ISO, shutter speed and aperture effect exposure, motion and depth of field. Composition will be studied through the analysis of historic and contemporary photographs so that the students will be able to create compelling imagery. Adobe Bridge and Photoshop will be used for basic editing and image adjustments.
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3.00 Credits
Having completed a basic photography class, the student should be versed in making proper exposure, this course will expand on the basic photographic skill sets. The integration of flash photography will be introduced utilizing in-camera and external flash. Students will interpret exposure under various ambient and artificial lighting conditions. Adobe Bridge and Photoshop will be used for editing and image adjustments. Photo Mechanic and Adobe Lightroom are introduced.
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3.00 Credits
This course will cover more technical aspects of photography including how to cover special events regarding the use of speedlights, lens choice, and angle. It will also explore B&W conversion methods, B&W directional lighting & toning. Students will continue their exploration of the creative possibilities and relationship between high vs. low shutter speed & aperture through various assignments such as high dynamic range (HDR) photography. Raw file conversion using Lightroom and the use of more advanced Photoshop layers, curves and histogram will be emphasized. A final portfolio will be completed.
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