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BBA 450: Advanced Visualization
3.00 Credits
Wilmington University
Visualization software such as Tableau and Qlikview, and the graphics capabilities of Microsoft Excel are fundamental tools in the effective presentation of complex analytic results. This course will address the use of visualization software as well as effective practices of visual design in presenting information based on analytics. Insights developed during the modeling, simulation and data analysis process must ultimately be visualized and communicated in a compelling way in order to recommend specific paths of action and support decision-making and strategic planning functions within an organization.
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BBA 460: R for Business Analytics
3.00 Credits
Wilmington University
This intensive hands-on course in the R programming language will provide students with the skill-set to analyze and visualize data using R. Students will use R to access data from a variety of local and Cloud-based sources, work with R's underlying data structures, clean and prepare data and analyze data using R functionality, and visualize data using R and Shiny.
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BBA 480: Capstone Business Analytics
3.00 Credits
Wilmington University
This capstone course provides the student experience in an applied business analytics setting. Students may work within an organization on either a full-time or part-time co-op or internship basis for a 14- week semester. Alternatively students may complete a comprehensive project based on prior coursework using an organization at which the student is currently employed or with which the student is familiar. Through this experience the student has an opportunity to explore career interests. At the same time the student gains a practical understanding of work in the industry, experience on the job, enhancement of skills learned in the classroom, and contacts with professionals in the business world.
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BBM 100: Customer Service Workshop
1.00 Credits
Wilmington University
This workshop focuses on the importance of quality customer service as it represents the brand image, mission, and values of a business. Quality customer service is integral to the customer experience. Excellent customer service is a competitive advantage for a business and in this course, students will learn various ways to meet or exceed the expectations of a customer as a means to drive the competitive advantage of a business. In this course, students will learn effective communication techniques to provide the best experience for the customer and this includes handling the difficult customer.
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BBM 102: Introduction to Business
3.00 Credits
Wilmington University
The business environment is dynamic and influenced by the rapidly changing physical environment. Businesses must adapt rapidly and competition is strong. Business leaders need to demonstrate the durable skills needed to communicate, emulate business ethics, demonstrate cultural intelligence, sustain customer relationships, and promote justice, equity, diversity and inclusion. Business leaders must understand the impact of government regulation on business, finance, accounting, marketing, and technology. Through this course, students will identify the principles of the American enterprise system and its impact on a global marketplace, understand the nature of management and the dimensions of marketing strategy, and be able to describe the steps necessary when growing any business. The course identifies the basic environment in which businesses operate (economic, operations management, and management principles).
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BBM 103: Introduction to Public Administration
3.00 Credits
Wilmington University
This course is an introductory evaluation of public administration in multi-disciplinary terms as a policy process, management vehicle, and bureaucratic structure. The scope of the course is necessarily broad, with the clear expectation that students develop rigorous conceptual strength as a foundation for the analysis of both theories and issues.
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BBM 105: Intro to Construction Mgmt
3.00 Credits
Wilmington University
This course introduces students to the processes, industry terminology, business practices, and career pathways related to construction management. The course provides an overview of construction operations project management and project planning. The course identifies the basic environment in which construction businesses operate (economic, operations management, and management principles)
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BBM 150: Entrepreneurial Innovation and Well-Being
1.00 Credits
Wilmington University
This one-credit course provides a foundational overview on how to enhance entrepreneurial well-being. This course is relevant for all entrepreneurs at any stage of the process and will explore current best practices to improve organizational performance while supporting the entrepreneur's own well-being. Topics covered by this course include managing stress, symptoms and prevention of burnout, resilience, coping skills, time management, innovation, social support, and best practices for healthy living as entrepreneur. An action plan for the organization and self is the expected outcome for this class.
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BBM 201: Principles of Management
3.00 Credits
Wilmington University
Effective managers are essential to any organization's overall success, regardless if it is a global giant or a small start-up enterprise. Managers must pay attention to what goes on both inside and outside of their organizations and foster an environment committed to the principles of justice, equity, diversity, and inclusion as an integral part of the work community. Managers must develop specific managerial competencies to perform their job flawlessly. The following specifies the competencies needed for jobs having managerial responsibilities; communication, planning and administration, teamwork, strategic action, global awareness, cultural intelligence, and self-management. Trauma informed management as a special topic is introduced in this course.
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BBM 301: Organizational Behavior
3.00 Credits
Wilmington University
The dimensions of organizational behavior are examined with particular emphasis on formal organizations, individual and group processes. Tools and methods available to a manager building a business integrating individuals and groups are reviewed.
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