Course Criteria

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  • 3.00 Credits

    A general study of the procedures and techniques, including determination of objectives, idea brainstorming, writing copy, planning layout, selecting media and utilizing research. Prerequisite: BU 151 (Formerly BU 500) or permission of the instructor. F/S (S)
  • 3.00 Credits

    A study of the fundamentals of successful selling, including prospective buyer motivation, the approach, varying techniques and the closing. Film, tapes and record demonstrations will be utilized with student presentations. Prerequisite: BU 151 (Formerly BU 500) or permission of the instructor. F/S ( C, N, S)
  • 3.00 Credits

    A survey course of modern international marketing with emphasis on development of a total program involving product/ service decisions, pricing decisions, channel decisions and communications decisions within the international context. Actual case studies of international marketing operations and expert guest speakers will illustrate the applicability of the international marketing theory to real international marketing situations. Prerequisite: BU 151 (Formerly BU 500) or permission of the instructor. F (S)
  • 3.00 Credits

    A survey of legal principles often encountered in business. Consideration is given to judicial procedures, torts, crimes, contracts, insurance, real property and negotiable instruments. F/S ( C, N, S)
  • 3.00 Credits

    A survey of legal principles often encountered in business. Consideration is given to wills and inheritance, sales, secured transactions, agencies, partnerships and corporations and the general legal environment in which business operates. F/S ( C, N, S)
  • 3.00 Credits

    The internship course is designed to provide realistic training in the field of business by providing on-the-job experience consisting of approximately 135 hours of supervised activity for an appropriate business firm, institution and/or agency. This work experience, along with the academic program, will enrich the theoretical concepts developed in the classroom and enable the student to prepare for entrance into a competitive work environment. Additionally, the internship may connect students to employment opportunities and will create a bond between the student, the college and the business community. Although many internships are non-paid experiences, students may receive remuneration for their work. (Prerequisite: Permission of instructor)
  • 11.00 - 31.00 Credits

    The Cooperative Education course provides Business majors an opportunity to earn credit toward a degree by working at a job related to their college major or career interest. Students take a careerrelated classroom seminar (50 min. per week) while working at a job (approximately 165 hours per semester) in the area of Business Administration. Prerequisite: 2.5 GPA, completion of at least 24 credit hours of college work (including sufficient academic credits in major area of study to be marketable to an employer), permission of the appropriate department chairperson. F/S ( C, N, S)
  • 6.00 Credits

    Courses not currently offered by the business administration unit at the college or business courses taken at other institutions which may be applied to meet the program requirements. Prerequisite: Senior standing or permission of the instructor. F/S ( C, N, S)
  • 3.00 Credits

    An examination of current problems in business organized on a lecture/ discussion basis. The content of the course will vary as changing conditions require the use of new approaches to deal with emerging problems. Prerequisite: Senior standing or permission of the instructor. F/S (S) * Courses taken as business electives will constitute a concentration in real estate and insurance practices and principles within the business administration degree program.
  • 3.00 Credits

    Communication theory introduces students to important theories that shape the field of communication studies. These theories affect all facets of communication including interpersonal, small group, organizational, mass mediated and multicultural contexts. Through this class, you will be invited to join in the debate about the nature, functions, processes and methods underlying human communicative behavior. S (S)
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