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Course Criteria
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3.00 Credits
An analysis of the various risks involved in starting and managing a small business concern, including planning, organizing, financing, budgeting, marketing and management control. The student will develop an understanding of the economic and social environment within which small concerns function by providing the practice needed for decision making under conditions of uncertainty. The applications of the above functions in retailing, franchising, service industries and manufacturing will also be explored. Recommended: completion of BU 140 (Formerly BU 400), BU 240 (Formerly BU 405) and BU 150 (Formerly BU 500) prior to enrollment in this course. F/S ( C, N, S)
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3.00 Credits
An investigation of the scope of the sport industry. Functions of management, skills and attributes required of a sport manager and roles of a manager are discussed. Attention focused on how the managerial process relates to sport organizations and their products. Students will become acquainted with career opportunities in the sport management field. ( cycles - N)
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3.00 Credits
This course covers organization and administrative policies, standards and procedures for managing a business in the sport industry. Includes topics such as management functions related to sports, business structure formation, employment issues, risk management and legal liability. ( cycles - N)
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3.00 Credits
A survey course that includes such diverse areas as history, culture, international trade, foreign investment, foreign exchange, corporate strategies, international conflicts and diplomacy. F (C)
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3.00 Credits
This course, normally based on a computer software package, permits the student to prepare a good form business plan for a business he or she would like to initiate. The student must prepare an executive summary, as well as marketing, management and financial plans, in a format acceptable for filing with the Small Business Administration and with local banks. F ( C, N, S)
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3.00 Credits
The purpose of this course is to develop higher levels of management and supervisory skills based on current techniques of motivation, leadership and conflict resolution. The practicum will use a case problem and critical-incident method whereby students are asked to make personnel decisions based on their knowledge of Title VII, EEOA, NLRA and other important federal and New York statutes. Issues covered will include strikes, discrimination, unfair labor practices and the grievance practices. S (N, S)
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3.00 Credits
This survey course introduces the student to the education required to operate a funeral home. It also exposes the student to the pros and cons of a career as a funeral director. Brief discussion will revolve around necessary knowledge of religious customs of the major faiths relative to remains display and internment. The student will acquire a basic understanding of the pricing and merchandising of various components of the funeral process. Mortuary administration (e.g. mandated records, Social Security and VA paperwork and property maintenance) will be explained. Such occupational topics as formaldehyde monitoring, blood-borne pathogen standards and infection control will be discussed. F/S (C)
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3.00 Credits
This course builds upon the basic concepts and practices introduced in Marketing - BU 500. It will provide a firm understanding of how to define and segment a market, how to develop product and services for chosen target markets, how to price offerings to make them attractive and affordable and how to develop a promotional mix in order that customers will be aware of and desire a firm's products. Prerequisite: BU 151 (Formerly BU 500) or permission of instructor. F/S ( C, N, S)
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3.00 Credits
This course is a study of the organization, planning and operation of the marketing department. It includes coordination, supervision and personnel selection. Prerequisite: BU 151 (Formerly BU 500) or permission of instructor. F (N, C)
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3.00 Credits
This course will cover the principles and practices unique to retailing-a branch of business directly related to the public, trends and philosophy. The course will feature the steps in conceptualizing, preparing for and planning a small retail business. Prerequisite: BU 151 (Formerly BU 500) or permission of instructor. S ( C, N, S)
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