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Basics of a Marketing Plan Every business needs a marketing plan so they are getting the most bang for the buck with their advertising budget. From AdSense to Generation Z, the marketing plan needs to include all aspects of attracting and keeping a customer base that will make your business successful. This course will review traditional media, public relations, and internet marketing for the new and existing business. This series of courses was designed by and is offered in partnership with the Small Business Development Center (SBDC) of Jefferson, Lewis and Oswego Counties. Visit them at the web: http://watertown.nyssbdc.org (CED 576 701) Instructor: Sarah O¿Connell Thursday, March 12, 2009 6:00 ¿ 9:00 pm Cost: $40
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Single Entry Accounting for Beginners This workshop is for anyone going into business or for anyone in business that does not have a basic understanding of single entry accounting. The basics of general accounting fundamentals and implementation of a single entry cash based bookkeeping system will be demonstrated. This series of courses was designed by and is offered in partnership with the Small Business Development Center (SBDC) of Jefferson, Lewis and Oswego Counties. Visit them at the web: http://watertown.nyssbdc.org (CED 577 701) Instructor: John T. Gould Thursday, March 26, 2009 6:00 ¿ 9:00 pm Cost: $40
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Successful Arts & Crafts Marketing Are you ready to turn your hobby into a money maker or do you want to find new markets for your existing business? Tom Roberts has 30 years of experience in making and selling arts and crafts. He¿ll walk you through the financial side of owning your own business and focus on how to market your arts or crafts to the public. Topics of discussion include, but are not limited to: market types, finding a market, show etiquette, display methods, contracts, and advertising. For more information on Tom go to www.fivecedars.com
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Introduction to Franchising Franchising vs. Independent Entrepreneur This workshop is designed to illustrate pros and cons of entering a franchise relationship versus an independent business start-up. Topics will include the FDD (Franchise Disclosure Document), the franchisor ¿ franchisee relationship and discussions whether or not your business might have franchise potential. This course should be very valuable to anyone who is seriously considering investing in a franchise concept.
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Business Check Up: How healthy is your business? This course is designed to help existing small business owners evaluate the overall ¿health¿ of their business. Topics to be discussed will include: operations, financial systems, vendor relationships, customer service, banking dynamics, and exit strategies. The goal of the course is for participants to gain a better understanding of their strengths and weaknesses operating their business and develop strategies to improve and maintain their business health.
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Mentoring Supervisor Training The Mentoring Supervisor Training, administered by Big Brothers big Sisters of the North Country and Jefferson Community College, is designed for youth practitioners and social service professionals to assist their organizations in developing, implementing, expanding, or improving a mentoring program. The course combines theory and research with the best practices and quality standards of Big Brothers Big Sisters, the oldest and most successful mentoring organization in the nation. The training consists of five 2-hour long classes beginning in January at JCC. The following topics will be discussed: Components of a Successful Mentoring Program Youth and Family Resiliency Adolescent Development Working with Parents and Guardians Volunteer Recruitment Volunteer Screening: Tools and Techniques Dimensions of Diversity Interviewing Skills Matching Youth with Adult Volunteers Supervision of the Match Relationship Group Work Risk and Liability Volunteer Training: Topics and Activities Fundraising Skills Program Evaluation Closure: Ending Mentoring Relationships Instructor: Deborah Steinberg Dates: Tuesdays, Jan 20th, Feb 10th, March 17th, April 21st, and May 19th. 4:00 - 6:00 pm Cost: $75.00
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Communication in the Workplace This workshop is for employees and managers at all levels. If you want to increase performance, productivity, effectiveness and moral in the workplace, communication is key. This workshop helps participants analyze how men and women misunderstand and misinterpret each other in the workplace. The workshop will help employees and managers reduce unnecessary conflict and frustration. Participants will leave with tools that help promote teamwork and enhance working relationships. The goal of the workshop is to provide a greater awareness of the different characteristics each worker possesses and how to capitalize on those differences to build a cohesive, user-friendly workplace. Of most importance, workshop participants will learn how to use communication techniques to help build trust and respect in the workplace.
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Selling & Presenting Your Product Image is everything. Join Cathy Peyton to explore ways to create a business image that is remarkable, intriguing and memorable to better sell or present your product. She¿ll also teach you the skills necessary to attract and cultivate your most profitable customer, active referral source and ideal business partner. This three hour workshop will include small group teamwork. Instructor: Cathy Peyton Wednesday, May 27, 2009 5:30 ¿ 8:30 pm Cost: $35
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