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MGT 351: Small Business Start- up
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS Provides an overview of key factors entrepreneurs must consider in assessing a business opportunity, developing a plan, and preparing for start-up. Topics include feasibility analysis, concept testing, strategy development, and implementation. Students will be required to identify and assess business opportunities.
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MGT 352: Managing The Family Enterprise
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS Focuses on key management issues that frequently arise in family-run businesses. Topics include legal issues related to ownership, planning and organizational structure, insurance, liability and financial management.
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MGT 352 - Managing The Family Enterprise
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MGT 353: Financing The Entrepreneurial Venture
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS Focuses on financial management for the small business. Topics include the assessment of capital requirements, financing sources, forecasting and cash-flow, credit and collections, and record keeping and accounting.
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MGT 355: Training And Development
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS A comprehensive, step-by-step approach to developing training programs based on a “needs-centered” model of training and performance improvement. Provides students with a background in learning theory and instructional design required to develop training programs. Prerequisite: MGT249
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MGT 420: Managing For Change
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS Integrates the concepts and techniques involved in implementing and managing a planned change process. Includes discussions and case studies on changing the way work is done, changing communication and influence patterns, and changing managerial strategy. Prerequisite: MGT220
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MGT 425: Management Simulation
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS These simulation exercises place students, often working in teams, in the position of managing a company. By analyzing a company’s history, financial reports, and other information provided, the student or teams make decisions on hiring, forecasting, suppliers to use, costs, and marketing. Prerequisite: MGT220
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MGT 430: Leadership
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS Examines the leadership variables that affect the achievement of organizational goals. Topics include theories of leadership, power, and influence as they affect organizational behavior, team building motivation, group dynamics, organizational communication processes, and change management. While this course is theory-based, it is also practice-driven. Prerequisite: MGT220
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MGT 470: Special Topics in Management
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS Involves readings and discussions organized around a selected topic, which varies from quarter to quarter. Prerequisite: MGT220
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MGT 470 - Special Topics in Management
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MKT 220: Principles of Marketing
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS Introduction to the fundamental principles and practices in the marketing process. Provides a detailed study of each marketing mix tool (product, price, place, promotion) along with an introduction to marketing research and consumer behavior.
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MKT 231: Advertising And Promotion
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS This course is designed to give students a broad view of advertising principles and their relation to the marketing process. Students will gain an understanding of the three key functional areas of advertising: account management, media planning, and creative design. Prerequisite: MKT220
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