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Course Criteria
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4.00 Credits
4 CREDIT HOURS Provides an overview of key factors entrepreneurs must consider in assessing a business opportunity, developing a plan, and preparing for start-up. Topics include feasibility analysis, concept testing, strategy development, and implementation. Students will be required to identify and assess business opportunities.
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4.00 Credits
4 CREDIT HOURS Focuses on key management issues that frequently arise in family-run businesses. Topics include legal issues related to ownership, planning and organizational structure, insurance, liability and financial management.
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4.00 Credits
4 CREDIT HOURS Focuses on financial management for the small business. Topics include the assessment of capital requirements, financing sources, forecasting and cash-flow, credit and collections, and record keeping and accounting.
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4.00 Credits
4 CREDIT HOURS A comprehensive, step-by-step approach to developing training programs based on a “needs-centered” model of training and performance improvement. Provides students with a background in learning theory and instructional design required to develop training programs. Prerequisite: MGT249
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4.00 Credits
4 CREDIT HOURS Integrates the concepts and techniques involved in implementing and managing a planned change process. Includes discussions and case studies on changing the way work is done, changing communication and influence patterns, and changing managerial strategy. Prerequisite: MGT220
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4.00 Credits
4 CREDIT HOURS These simulation exercises place students, often working in teams, in the position of managing a company. By analyzing a company’s history, financial reports, and other information provided, the student or teams make decisions on hiring, forecasting, suppliers to use, costs, and marketing. Prerequisite: MGT220
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4.00 Credits
4 CREDIT HOURS Examines the leadership variables that affect the achievement of organizational goals. Topics include theories of leadership, power, and influence as they affect organizational behavior, team building motivation, group dynamics, organizational communication processes, and change management. While this course is theory-based, it is also practice-driven. Prerequisite: MGT220
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4.00 Credits
4 CREDIT HOURS Involves readings and discussions organized around a selected topic, which varies from quarter to quarter. Prerequisite: MGT220
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4.00 Credits
4 CREDIT HOURS Introduction to the fundamental principles and practices in the marketing process. Provides a detailed study of each marketing mix tool (product, price, place, promotion) along with an introduction to marketing research and consumer behavior.
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4.00 Credits
4 CREDIT HOURS This course is designed to give students a broad view of advertising principles and their relation to the marketing process. Students will gain an understanding of the three key functional areas of advertising: account management, media planning, and creative design. Prerequisite: MKT220
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