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Course Criteria
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4.00 Credits
Stresses the philosophical underpinning of public relations practices, including the importance of management and planning, ethics and research, communication, and public opinion. Explores practical applications, such as the emergence of video and integration of public relations, marketing, and advertising into the study of communication cross-training. Prerequisite: MKT220
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4.00 Credits
Provides an in-depth review of the marketing research function in a contemporary business environment. Students discuss the various methods employed to collect, evaluate, and interpret marketing information in order to make more effective marketing decisions. Prerequisites: MKT220, MAT215
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4.00 Credits
Identifi es the various steps through which new products are developed (idea generation, concept development and testing, marketing strategy, business analysis, development, testing, and commercialization). Emphasizes activities through which cost estimates become budgets, prototypes become products, and sales plans become sales calls. Prerequisite: MKT390
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4.00 Credits
Focuses on the analysis of marketing opportunities, development of marketing strategies, shaping of marketing offers, and the management and delivery of marketing programs. Prerequisite : MKT220
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4.00 Credits
Involves readings and discussions around selected topics in marketing. Topics vary each quarter.
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4.00 Credits
An introduction to the biological and developmental aspects of human sexuality. Topics include the anatomy and physiology of reproduction, sexual development and behavior, current issues in contraception, artifi cial insemination, transmission and control of sexual diseases, and gender selection.
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4.00 Credits
An introduction to the structural organization and functioning of the human body. Topics include the study of body orientation, integumentary, skeletal, muscular, nervous, and cardiovascular body systems. Students also learn about the body's balancing mechanism, homeostasis, and related functional changes.
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4.00 Credits
A continuation of Anatomy and Physiology I. Emphasizes the practical applications of various human body systems, such as special senses, nutrition, and metabolism. Topics include the study of the respiratory, digestive, lymphatic, urinary, and endocrine systems. Explores the integration of normal physiology with basic health and clinical concepts. Prerequisite: SCI223
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4.00 Credits
An introduction to the application of science to law. Students gain an introduction to the fi eld of forensic science through a hands-on approach to its applications to criminal investigations with clear explanations of the techniques, abilities, and limitations of the modern crime laboratory and crime scene analysis.
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4.00 Credits
An introduction to the basic processes of human life and evolution.
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