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MKT 220: Principles of Marketing
4.00 Credits
Berkeley College-Woodland Park
Introduction to the fundamental principles and practices in the marketing process. Provides a detailed study of each marketing mix tool (product, price, place, promotion) along with introduction to marketing research and consumer behavior.
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MKT 231: Advertising And Promotion
4.00 Credits
Berkeley College-Woodland Park
Provides students with a broad view of advertising principles and their relation to the marketing process. Students gain an understanding of the three key functional areas of advertising: account management, media planning, and creative design. Prerequisite: MKT220
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MKT 241: Consumer Behavior
4.00 Credits
Berkeley College-Woodland Park
Introduction to the nature and determinants of consumer behavior. Primary emphasis is placed on developing an understanding of psychological characteristics (needs and personality) that infl uence and shape consumer purchase decisions. Prerequisite: MKT220
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MKT 241 - Consumer Behavior
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MKT 246: Professional Selling
3.00 Credits
Berkeley College-Woodland Park
Provides students with an understanding of the principles and techniques necessary to sell a product, service, or idea. Students develop written and oral presentation skills by developing communication pieces, such as sales letters and sales presentations. Prerequisite: MKT220
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MKT 250: Computer Applications in Marketing
2.00 Credits
Berkeley College-Woodland Park
Students gain an introduction to computerbased problem applications and simulations in marketing. Prerequisites: CIS115, MKT220
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MKT 310: Services Marketing
4.00 Credits
Berkeley College-Woodland Park
Provides students with an understanding of how the marketing process for services is conducted. Students learn how to develop a services marketing plan and utilize elements of the marketing for various types of services. Prerequisite: MKT220
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MKT 320: Direct Marketing
4.00 Credits
Berkeley College-Woodland Park
Focuses on direct marketing as an applied branch of marketing. Emphasizes the information-driven marketing process as managed by database technology. Course employs extensive use of business statistics, regression, segmentation, and response analysis. Prerequisites: MKT220, MAT215
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MKT 320 - Direct Marketing
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MKT 325: Internet Marketing
4.00 Credits
Berkeley College-Woodland Park
Focuses on the role of the Internet in the company's total marketing program. Emphasizes the identifi cation and understanding of opportunities for Internet marketing, development of the company's Internet marketing strategy, and the implementation and management of interactive marketing programs. Prerequisites: MKT220, MKT231
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MKT 330: Marketing Logistics
4.00 Credits
Berkeley College-Woodland Park
Designed to acquaint the student with a total systems approach to the management of the activities involved in physically moving raw materials, inprocess inventory, and fi nished goods inventory. Students will learn how effi ciently managed logistics can improve the marketing effort by establishing consistent and dependable customer service levels. Prerequisites: MKT220, ACC101
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MKT 335: Retail And Channel Management
4.00 Credits
Berkeley College-Woodland Park
Course provides an in-depth analysis of the nature of distribution channels and their management. Topics include channel behavior, channel design, selection, motivation, and control of channel members, types of retailers, retailer marketing decisions, the future of retailing, and wholesaling. Prerequisite: MKT220
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