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Course Criteria
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr An advanced course that continues to develop the ability to capture, color correct, adjust tonal levels and curves and retouch bitmapped images. Students learn how digital cameras and high-end scanners capture images and how to provide optimized files. Students are exposed to professional techniques for making corrections and altering pictures to match a client's instructions, using software such as Adobe Photoshop on the Macintosh operating system. The course is a priority for students planning to continue for the BTech degree. Prerequisite: ADV 1260/AD 260; corequisite: GRA 2300/GA 300
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr A balance of basic estimating theory and practice tailored to the special needs of the graphic arts industries. The study of all phases of estimating from transactional analysis to the estimator's spreadsheet and the presentation of final estimations. This course introduces fundamental concepts of cost-based accounting and functions related to management information systems. Prerequisites: GRA 1150/GA 150, GRA 1209/GA 209, GRA 1213/GA 213
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr An overview of print production management and the problems facing modern graphic arts decisionmakers in advertising, commercial printing, the internet and intranets, hardcover and softcover publishing, on-demand and variable data printing, wide format and portable document format production. Relationships are discussed between production and other factors such as deadlines, distribution, human resources, equipment and materials on-hand; development of scheduling plans and control procedures to maximize efficiency, manufacturing, quality controls and profits for organizations. Case studies and problem-solving exercises simulate competitive and internal environments. Prerequisites: GRA 2303/GA 303, GRA 2317/GA 317
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr Introduction to the principles and practice of desktop presentations. Integration of text, graphics and simple animation through the use of software, such as Microsoft Powerpoint. Students complete business presentations based on graphic arts-related research. Prerequisites: GRA 2303/GA 303, ADV 2360/AD 360
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr Advanced study of estimating and its relationship to costs, measurements and profits. Application of estimating principles to purchasing, storage, preparation and sales of graphic arts goods and services. Review of the yearly, monthly and weekly cost determination. Inventory turnover, cost centers, forecasting and control methods as well as comparison of actual and estimated costs. An emphasis is placed on real-world policies, procedures and applications used in current industry cost-based accounting for management information systems. This course is a priority for students planning to continue for the BTech degree. Prerequisite: GRA 2317/GA 317
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr An introduction to total quality management guidelines and concepts, including both analog and digital operations. An emphasis is focused on quality control programs; statistical process controls; setting standards, tolerances and their random variations; SNAP, GRACoL, SWOP and FIRST guidelines; material testing; ANSI standards; light variables; copy variables; metamerism, densitometry, colorimetry and spectrophotometry, color proofing processes; role of PreFLyting; pressroom variables; evaluating color bar ink traps, dot gain and print contrast; quality management, customer service and scheduling. Prerequisites: GRA 2300/GA 300, GRA 2301/GA 301
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3.00 Credits
2 cl hrs, 120 field hrs/semester, 3 cr Assignment to fieldwork/study situations of approximately eight hours per week at a graphic artsrelated internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars. Supervision by faculty and by the supervisor at the internship site. Prerequisite: GRA 2317/GA 317 or department approval required
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr An advanced course that continues to develop page assembly for a variety of media. Students learn how to master preferences, paragraph formats, tabs, style sheets, step and repeats, box shapes and color traps. Students are exposed to professional techniques for making corrections and altering final layouts to match a client's instructions. Software such as QuarkXpress and files representing bitmapped digital images and vector art logos are used on the Macintosh operating system. Prerequisite: GRA 2303/GA 303
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr Continues the development of digital printing skills and concepts, giving students the opportunity to plan and produce full color digital printing projects. Students use a digital printer, such as the Xerox DocuColor 2060, to learn how to merge marketing data into layouts to produce variable data materials in color. An emphasis is placed on safety, maintenance and calibration for digital color presswork systems. Prerequisite: GRA 2313/GA 313
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Interaction between design and production to meet industry requirements are studied to help prepare students for advertising, printing or publishing. Discussions and exercises covering conditions, deadlines, standards, materials, personnel, asset management and equipment, develop skills necessary for scheduling and preparation of job "tickets" and "bags." Alcovers a survey of print production organization charts, traffic procedures in advertising, printing and publishing and comparisons of their differences and similarities. Prerequisites: GRA 2406/GA 406, GRA 2419/GA 419
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