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Course Criteria
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr This course focuses on current print production procedures. The class will examine a variety of finished print materials, including books, magazines, posters, folders and packaging. Topics include print media specifications, digital prepress, page imposition, proofing, type technology, preparation of color files. Case studies, problemsolving exercises and software such as QuarkXpress, Adobe Illustrator and Photoshop are used to demonstrate production techniques. Prerequisites: ADV 3500/AD 500 or ADV 3501/AD 501 or department approval required
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2.00 Credits
2 cl hrs, 2 cr Current topics in graphic arts industry management are studied through current periodicals and a speaker symposium. Topics may include human resources guidelines, budgeting and forecasting trends, managerial considerations facing businesses and entrepreneurs, the on-demand print industry, and an analysis of the effects of desktop publishing in social, economic and sustainability terms. Methods for problem-solving and strategies for producing organizational change are introduced. Pre- or corequisite: GRA 3515/GA 515
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr Students study the characteristics of various data forms and how they can be managed by sort fields or tags to work with situations such as archiving, repurposing of information, direct mail, electronic commerce, variable data publishing, etc. A focus is on organizing and maintaining assets, configuration and updating strategies, data distribution, reports, etc. An orientation to flat-file database systems, using applications such as Microsoft Access, and migrate data to relational database systems. By the end of the course, students should be able to identify various data asset needs, match appropriate systems to the needs, develop and maintain a digital data asset database. Prerequisites: GRA 3508/GA 508, GRA 3515/GA 515
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr An advanced course that continues to teach how to create, correct and modify logos and logotype vector linework. Students learn how to simplify path points and specify the flatness value for printer pixels to provide optimized files. Students are exposed to professional techniques and tools for making corrections and altering art to match a client's instructions, using software such as Adobe Illustration on the Macintosh operating system. Prerequisite: ADV 2360/AD 360
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr Digital publishing taught as an alternative to conventional offset printing. A study of print-ondemand (POD) terminology and techniques includes: distributed POD networks and satellite operations versus reprographic centers; remote proofing; personalization and customization applications; controller software; opticalcharacter- recognition (OCR), storage, image processing, in-line finishing, accounting and on-line customer service capabilities. Demonstration of POD hardware, software and workflows. Consideration of format, design and finish as factors in POD output versus conventional offset printing. Prerequisite: GRA 3515/GA 515
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Development of final pages into a portable document format (PDF) for preview, document distribution, output for printing and crossplatform publishing. Students learn how to simplify PostScript files, determine and set preferences, build hot links for multiple-page documents, verify a file's quality, and modify an existing PDF. Students are exposed to professional techniques to match a client's instructions. Software such as Adobe Acrobat and Enfocus Instant PDF are used on the Macintosh operating system. Prerequisite: GRA 3508/GA 508
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr A study of management rationale in graphic arts production, using project planning management applications and PERT or GANNT charts. Problems or costly situations are determined using a strategic method such as abstract summary, measurable objectives, financial considerations, inventory of resources, observations and recommendations. Students focus on making project plans, then evaluate workflow maps using five markers: review, decision, process, transfer and action. This course changes theoretical concepts into realistic production systems, getting graphic arts jobs done in predictable, reliable and profitable processes. Focus is on cost, profit centers and sustainability in graphic arts operations. Prerequisites: GRA 3515/GA 515, GRA 3612/GA 612
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr A practical problem-solving approach to various situations occurring in previewing final layouts for production. A variety of quality assurance methods are used, such as ripping to proofs for visual analysis and reading file codes or tags. Students work with realistic problem files to identify and fix errors such as missing or incorrect fonts, incorrectly defined colors, missing or incorrect color traps, scans supplied in the wrong file format and/or incorrect resolution, graphics not linked or missing, incorrect page settings and/or page set up and/or poorly defined or undefined safety/trim/bleed, inaccurate or missing proofs, inability to output and poorly defined or undefined submission materials. Students use software and hardware to gain realworld experience. Prerequisite: GRA 3508/GA 508
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr An advanced course demonstrating the principles of professional teamwork and networking. Graphic arts degree candidates work with design students to produce communications materials such as posters, publication pages, brochures, book covers, etc. GA students consult with design instructors and students, abstract relevant articles from industry and trade publications, and develop professionaI contacts in industry associations. Prerequisites: GRA 4715/GA 715, GRA 4732/GA 732 or department approval required
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3.00 Credits
3 cl hrs, 3 cr A study of graphic arts information technologies that help provide estimating, production and accounting facts that are evaluated to make management decisions. Students develop management strategies after calculating realistic financial, personnel and environmental factors. The results of the course should help students identify sustainability strategies in graphic communications. Prerequisites: GRA 2417/GA 417, GRA 3515/GA 515, GRA 4715/GA 715 or department approval required
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