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Course Criteria
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3.00 Credits
1 cl hr, 5 lab hrs, 3 cr The study of graphic elements and principles. Development of sensitivity to the nature of graphic relationships and their control within a given framework. The solution of problems of an abstract, conceptual, expressive and applied character, integrated with problems in color, its characteristics, physical properties and psychological effects in relation to visual expression and practical graphic application. Corequisites: ENG 092R/DR 092 (ESOL 032/EL 032), ENG 092W/EG 092 (ESOL 031/EL 031), or CUNY certification in reading, writing and mathematics
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3.00 Credits
1 cl hr, 5 lab hrs, 3 cr A basic drawing course using the human figure to develop sensitivity to line, form, value, light, shadow, space and control of the picture plane. Various techniques and media are used. Corequisites: ENG 092R/DR 092 (ESOL 032/EL 032), ENG 092W/EG 092 (ESOL 031/EL 031), or CUNY certification in reading, writing and mathematics
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Development of lettering skills and the rendering of letter forms. Introduction to the basic alphabet families and their uses in designing for print and digital media. Corequisites: ENG 092R/DR 092 (ESOL 032/EL 032), ENG 092W/EG 092 (ESOL 031/EL 031), or CUNY certification in reading, writing and mathematics; pre- or corequisite: ADV 1160/AD 160
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Students learn basic typography and page assembly techniques, including elements, measurements, fonts, settings and configurations, proofreading mark-ups and corrections, altered file naming conventions and storage organizations. Emphasis is on the proper use of keyboard controls and the relationship that type has to page assembly using software such as QuarkXpress on the Macintosh operating system. Corequisites: ENG 092R/DR 092, ENG 092W/EG 092, or CUNY certification in reading, writing and mathematics; pre- or corequisite: ADV 1117/ AD 117.1
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3.00 Credits
1 cl hr, 5 lab hrs, 3 cr The exploration of creative visual thinking. Media techniques and graphic elements in the communication of concepts and ideas. The development of basic skills in the preparation of roughs; visuals; comps for print, film and computer graphics. The integration of graphics and type. Prerequisites: ADV 1100/AD 100, ADV 1113/AD 113, ADV 1117/AD 117.1, ADV 1160/AD 160, GRA 1110/GA 110
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Principles of three-dimensional design. Topics include: geometric solids, architectonic organization of space, light and shadow, relief, the modular unit, motion, form and structure in nature. Applications to packaging, architecture, sculpture, environmental graphics. Investigation of the relationship between material and form. Prerequisites: ADV 1100/AD 100, ADV 1113/AD 113
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Introduction to structural drawing and the rendering of three-dimensional form. Perspective, composition, light and shade. Merchandise and decorative drawing techniques from the preparatory and pre-rendered stages of representation through the layout stage. Use of dry media in both black and white and color. Prerequisites: ADV 1100/AD 100, ADV 1113/AD 113
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr The study and practice of fine art printmaking techniques: etching, lithography, relief printing methods and silk-screen. Prerequisites: ADV 1100/AD 100, ADV 1113/AD 113
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Refinement of technical skills in rendering comps and finished letterforms. Assignments in comping headline and text type combined with computer-based applications. Introduction to creative typographic problems, including logo and letterhead design. Prerequisites: ADV 1117/AD 117.1, ADV 1160/AD 160
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr The exploration of imagery and visual ideas in traditional painting genre, including still life and the figure. Interpretive use of graphic components and painting techniques in visual expression. Prerequisites: ADV 1100/AD 100, ADV 1113/AD 113
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