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Course Criteria
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr This course is an introduction to the principles and practice of multimedia design. It explores ways of communicating concepts or information interactively. Students are expected to become skilled in manipulating data from a variety of sources, including audio, video, still images, animation, physical objects and text using appropriate interactive techniques. Creative assignments leading to the design and production of an interactive presentation either for CD-ROM, Web or kiosk using software such as Macromedia Director. Prerequisite: ADV 3600/AD 600 or ADV 3601/AD 601
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr This is an advanced course in computer 3-D modeling, rendering and animation using software such as Cinema 4D XL. Students will learn advanced techniques for building models and scenes, animating characters, real-time content creation, programming with C.O.F.F.E.E., and rendering with complex surfaces for use in screen presentations (CD-ROM, websites, video and film), and creating graphics for print media. While exploring 3-D design aesthetics, the course will emphasize the practical and technical features of the software. Student will gain familiarity with advanced modeling techniques, complex surfaces, character animation, modeling for games and programming. Prerequisite: ADV 3640/AD 640 or department approval required
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr This course introduces advanced animation concepts, including scripting, and focuses on various techniques to enhance interactivity. The primary authoring tools are software such as Macromedia Flash, Shockwave and digital video. The capabilities of authoring environments are extended through ActionScripts. Object-oriented programming concepts such as variables, conditional statements and loops are covered in detail. At the completion of the course each student is required to complete a complex animated website. Prerequisite: ADV 3650/AD 650 or department approval required
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2.00 Credits
2 cl hrs, 2 cr Development of each student's strategy for entering the design profession. Cumulative work is critiqued by faculty and professional advisors. Students edit and refine their portfolios to meet professional standards and add materials, as needed. The development of individual promotion pieces, résuméwriting, job search and interviewing skills are emphasized. Prerequisites: ADV 4700/AD 700, ADV 4720/AD 720; corequisite: ADV 4830/AD 830
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr This course is designed to provide an advanced knowledge of multimedia production using software such as Macromedia Director. The lectures are based on exploration of scripting, interactivity, template usage for Game Design and creation of advanced environments for enhanced CD-ROM and Web delivery. The goal is to study programming for the design process, and the production and presentation of advanced interactive environments. Prerequisite: ADV 4720/AD 720
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3.00 Credits
1 cl hr, minimum 6 independent study hrs, 3 cr Students work with individual faculty to develop and complete a semester project for presentation. Assignments may include corporate identity programs, public service advertising campaigns, design and illustration of a children's book, redesign of a magazine. Prerequisites: ADV 4700/AD 700, ADV 4720/AD 720; corequisite: ADV 4800/AD 800
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr This is an intensive course in design and development of dynamic websites. The course offers a combination of theoretical and practical information on how to combine the PHP scripting language with the MySQL database to produce interactive web content. Students are expected to have experience with advanced XHTML and its extensions in CSS. The goal of the course is to give students the experience of designing dynamic web content and demonstrate tasks such as constructing a shopping cart, generating images dynamically, sending and managing email, facilitating user discussions and managing content. Prerequisite: ADV 4750/AD 750 or department approval required
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr This advanced course facilitates the creative use of the audio and video technologies for the Web. Students are encouraged to develop prototypes or projects for commercial, artistic, journalistic, personal or documentary purposes. The course assignments include conceptual development, production assignments, discussions and critiques. Students learn skills to tackle all stages of streaming media processes, and they acquire a discipline of thought that encourages planning both for "live" and "ondemandstreaming. Prerequisite: ADV 4850/AD 850 or department approval required
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3.00 Credits
2 cl hrs, 120 field hrs/semester, 3 cr Assignment to field work/study situations of approximately eight to ten hours per week at one of the following: advertising agency, graphic design studio, corporate communications design office, publishing art department, computer graphics design studio, photography or illustration studio. Each student keeps a log/journal to be shared in group seminars. Supervision is by faculty and by the job supervisor. Prerequisites: ADV 2300/AD 300.1, ADV 2311/AD 311.1, ADV 2313/AD 313.1, ADV 2317/AD 317
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3.00 Credits
2 cl hrs, 120 field hrs/semester, 3 cr Assignment to fieldwork/study situations of approximately eight to ten hours per week at an internship site approved by the department Internship Director: an advertising agency, graphic design firm, corporate design office, publications art department, photography or illustration studio, TV or multimedia production company. Each student keeps a log/journal to be shared in group seminars. Supervision is by faculty and by the supervisor at the internship site. Internships may be undertaken during the fall, spring or summer. Prerequisites: ADV 4700/AD 700, ADV 4720/AD 720
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