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Course Criteria
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Graphic and structural aspects of packaging design, production and marketing. Methods of product protection and display are explored through a wide range of projects from the gift package to cartons and plastic containers. Prerequisites: ADV 2300/AD 300.1, ADV 2360/AD 360, ADV 2313/AD 313.1, ADV 2317/AD 317
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Problems in the creation and composition of finished illustrations. Exploration of the figure in a variety of interior and exterior spaces. Illustration for editorial, advertising, children's books and on-site reporting. Techniques include gouache, watercolor, wash, pen and ink. Prerequisite: ADV 2313/AD 313.1
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Integration of typography and computer technology. Traditional and computer methods of copyfitting. Typographic problems with word processed files and software such as QuarkXpress. Exercises in punctuation, tracking, kerning, initial caps. Copy markup and proofreading. Design of tables, formal charts and graphs. Prerequisite: ADV 2317/AD 317; corequisite: ADV 2360/AD 360
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3.00 Credits
3 cl hrs, 3 cr An in-depth exploration of the creative advertising campaign and related media. Working individually and/or in groups, students research and develop creative concepts and design packaged goods and public service sector campaigns. Preparation of finished artwork using current software such as QuarkXpress. Prerequisite: ADV 2400/AD 400.1- level courses or equivalent
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3.00 Credits
3 cl hrs, 3 cr The role of the designer in the graphic communication process. In-depth exploration of identity programs and signage systems. Design projects with multiple components, presentation and design practice, preparation of finished artwork using software such as QuarkXpress, Adobe Photoshop and Adobe Illustrator. Prerequisite: ADV 2400/AD 400.1- level courses or equivalent
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3.00 Credits
3 cl hrs, 3 cr Historical development of the advertising agency; the "creative revolution" and its legendary practitioners, trends and outlook. Marketing concepts and advertising strategy: objectives, research, creative development and execution of the advertising campaign. Visual and copy solutions for print and electronic media. The role of advertising in direct marketing, interactive TV and the Internet. The growth of international advertising. Ethical issues and regulatory restraints. Research and creative assignments combined with illustrated lectures and discussion. Prerequisite: ADV 2400/AD 400.1- level courses or equivalent
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3.00 Credits
3 cl hrs, 3 cr The role of the graphic designer in contemporary visual communications with related design assignments and research. Graphic design trends; the impact of computer technology; examination of the work of major 20th century designers; global graphics; the ongoing dialogue between advertising and graphic design. Prerequisite: ADV 2400/AD 400.1- level courses or equivalent
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3.00 Credits
3 cl hrs, 3 cr Exploration of advanced studio and darkroom techniques. Topics include color theory, films, color print materials and processing, tone control techniques, lighting. Creative assignments using the large camera format. Prerequisite: ADV 2400/AD 400.1- level courses or equivalent
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Introduces students to the history, design principles and techniques of two-dimensional animation. Students create a variety of projects, including storyboards, flipbooks, camera-less films, cutouts and stillphoto animation. Experiments in time-lapse, pixellation and object animation. Illustrated lectures and a field trip to an animation studio. Prerequisite: ADV 2400/AD 400.1 or department approval required
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr The design and construction of effective websites as both a graphic designer and programmer. Students learn how to analyze information and apply graphic design techniques to real-world scenarios. The goal is to develop effective websites that are web standards compliant, accessible to those with disabilities and forward compatible. Students will gain a solid foundation in current markup languages and applications, such as XHTML, CSS and Dreamweaver. A working knowledge of software such as Photoshop is required. Prerequisites: ADV 2400/AD 400.1, computer-related AAS degree or department approval required
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