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Course Criteria
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr The study and practice of fine art printmaking techniques: etching, lithography, relief printing methods and silk-screen. Prerequisites: ADV 1100/AD 100, ADV 1113/AD 113
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Refinement of technical skills in rendering comps and finished letterforms. Assignments in comping headline and text type combined with computer-based applications. Introduction to creative typographic problems, including logo and letterhead design. Prerequisites: ADV 1117/AD 117.1, ADV 1160/AD 160
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr The exploration of imagery and visual ideas in traditional painting genre, including still life and the figure. Interpretive use of graphic components and painting techniques in visual expression. Prerequisites: ADV 1100/AD 100, ADV 1113/AD 113
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Introduction to the fundamentals of digital photography. The course builds on B&W concepts acquired in GA 130 and by studying the principles of color photography. Topics include comparison of analog and digital photography procedures, CMY and RGB color theory, digitizing photo proofs and transparencies, image file formats. Using professional hardware and software, the student will gain first-hand experience in creating, capturing and processing digital images. Prerequisites: GRA 1130/GA 130, ADV 1260/AD 260
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Basic digital imaging definitions, terminology and techniques, including: elements; measurements; formats; settings; art direction markups and corrections; controls such as curves and levels; tools such as selection, quick mask, or clipping path; file naming conventions; and storage organizations are studied. Emphasis is on the proper use of keyboard controls. Students practice skills individually and in teams. Introduction to digital imaging through software such as Adobe Photoshop on the Macintosh operating system. Scanning and digital photography are integrated. Prerequisites: ADV 1160/AD 160, GRA 1130/GA 130
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3.00 Credits
1 cl hr, 5 lab hrs, 3 cr The design of advertisements for print and digital media. Campaign planning, marketing. Developing concepts from rough visualization through comps to final digital output. Prerequisites: ADV 1200/AD 200, ADV 1217/AD 217, ADV 1230/AD 230, ADV 1260/AD 260
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Drawing techniques for advertising, comic and editorial art. Emphasis on basic drawing skills. The use of wet media in both black and white and color rendering. Prerequisites: ADV 1213/AD 213.1, CUNY certification in reading, writing and mathematics
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Practical application of professional skills in lettering and typography. Problems in the design of book covers, magazine spreads, logotypes and invitations. Preparation of finished digital output for portfolio presentation. Prerequisites: ADV 1160/AD 160, ADV 1217/AD 217; corequisite: CUNY certification in reading, writing and mathematics
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr An overview of basic vector art definitions, terminology and techniques, including: elements, measurements, formats, settings, altered file naming conventions and storage organizations for digital linework such as logos and logotype. Emphasis on the proper use of keyboard controls and the development of professional work practices. Students practice skills individually and in teams. Introduction to vector art through software such as Adobe Illustrator and scanning tools on the Macintosh operating system. Prerequisite: ADV 1260/AD 260
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3.00 Credits
1 cl hr, 5 lab hrs, 3 cr Advertising agency and studio procedures. Portfolio preparation, direct-mail promotional and editorial design, television graphics, campaign planning. Imaginative use of photography and illustration in layouts. Integration of design and software applications. Prerequisites: ADV 1260/AD 260, ADV 2300/AD 300.1, ADV 2317/AD 317; pre- or corequisite: ADV 2360/AD 360
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