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Course Criteria
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3.00 Credits
3 cl hrs, 3 cr (fall only) Explores the meaning of fashion. The design, production, distribution and promotion of fashion apparel and accessories for both women and men. Prerequisites: MKT 1210/MK 210, MKT 1214/MK 214
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3.00 Credits
3 cl hrs, 3 cr Foundations of supervision, including the role of supervisors in organizational designs and decisionmaking theory. The major functions of supervision and behavior of individuals, including relationship concerns such as leadership, communication and conflict along with developing strategies for professional growth and development are discussed. Prerequisite: Completion of 18 MKT credits or department approval required
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3.00 Credits
3 cl hrs, 3 cr The movement of goods from production through distribution channels, public versus private warehousing and the interrelationships of inventory control, protective packaging, materials handling equipment and techniques, traffic, communications order processing and customer service. Centralization vs. decentralization, control of distribution center functions and the impact of electronic data processing on distribution activities are surveyed. Prerequisites: MKT 1210/MK 210, MKT 1214/MK 214
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3.00 Credits
3 cl hrs, 3 cr (spring only) Organization for buying; responsibilities of the buyer; analysis and determination of consumer demand; when and how much to buy; sources of supply and vendor relations; resident, group and central buying; methods and techniques of merchandise selection; the order and its legal ramifications; pricing; utilization of data processing as a tool in making buying decisions. Prerequisite: MKT 1255/MK 255
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3.00 Credits
3 cl hrs, 3 cr Integration of the various marketing activities through sound management decisions; formulation of plans and policies relating to product, price, market research, promotion, advertising, distribution and sales. Prerequisites: MKT 2300/MK 300 or MKT 2327/MK 327
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3.00 Credits
3 cl hrs, 3 cr The application of sales management principles to specific cases. Includes recruiting, selecting, training, motivation, compensation, sales forecasting, territorial development and budgeting. Prerequisites: MKT 2300/MK 300 or MKT 2327/MK 327
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3.00 Credits
2 cl hrs, 2 lab hrs 3 cr This course is specially designed to provide the students with a basic knowledge of computers and the computer industry. It is designed to give the student an understanding of the various facets of computing. The course will provide an overview of microcomputer operating systems and their role in hardware, software and data management. The student is introduced to the concept of binary and hexadecimal systems. In addition, students will receive instructions on the use of a commonly used word processor, Internet browser, presentation graphics software and spreadsheet software. The students will learn how to use the Internet as a research tool. The course will introduce the student to the basic concepts of telecommunications, local area network and today's issues of computer security. Prerequisite: CUNY certification in reading, writing and mathematics; corequisite: CST 1101/CS101
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr This course introduces students to the principles and techniques of programming a relational database on the example of MS Access database management system. Special attention is dedicated to Structured Query Language (SQL), the standard language of programming relational databases. Students will learn how to create a database and tables, and how to manipulate (insert, update, delete and retrieve) data. Prerequisites: MST 1101/MS 101 and CST 1101/CS 101
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr The operating system is the most fundamental program of any computer. It controls all the computer's resources and provides the base upon which the application programs can be written. This course provides an in-depth study of computer hardware and operating system concepts. Focus will be on the command line interface. Students will problem-solve using the command line interface in the Windows environment. Focus will be on command syntax, disk organization, writing simple to complex batch files, troubleshooting and connectivity with local and wide area networks and analysis and backup of the Windows Registry. Prerequisites: MST 1101/MS 101 and CST 1101/CS 101
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr This course covers programming for microcomputer databases using a visual programming language external to the database. It covers all the features of the programming language needed to interact with and process the database, including the data control and the data-aware controls. It includes the processing of tables and queries that have already been defined in the database using the database software. Students will run programming problems on a microcomputer, using a recent version of the applicable software. Prerequisites: MST 1204/MS 204
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