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Course Criteria
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3.00 Credits
3 cl hrs, 3 cr Professional selling techniques are presented and analyzed. The theory and practice of customer-centered selling, including techniques of handling objections, demonstrating merchandise and closing sales. Career and leadership aspects of selling are emphasized. Student demonstrations provide practice in realistic sales presentations. Prerequisite: CUNY certification in reading
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4.00 Credits
4 cl hrs, 4 cr Business functions and operations of the free enterprise system, including business ownership and organization, banking and finance, management techniques, human resources and the social responsiveness of marketingoriented businesses. Prerequisite: CUNY certification in reading and writing
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3.00 Credits
3 cl hrs, 3 cr Fundamentals of arithmetical processes, fractions, decimals, percentages, problem-solving, trade and cash discounts, borrowing and lending money and calculating markup. Prerequisite: CUNY certification in reading and mathematics
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3.00 Credits
3 cl hrs, 3 cr Emphasis on the use of scientific research methods to strengthen marketing effort. Media, sales promotion and product opinion research, industrial and institutional research and elementary statistical applications. Practice in preparing formal and informal research reports. Prerequisites: MKT 1100/MK 100, MKT 1102/MK 102, MKT 1114/MK 114; pre- or corequisite: ENG 1101/EG 101
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3.00 Credits
3 cl hrs, 3 cr Behavioral science theories are examined for practical applications in developing marketing strategies. Consumer perception, attitude, motivational theories, economic and sociological aspects of consumer behavior are studied. Prerequisites: MKT 1100/MK 100, MKT 1102/MK 102, MKT 1114/MK 114; pre- or corequisite: ENG 1101/EG 101
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3.00 Credits
3 cl hrs, 3 cr The impact of communications and socio-economic environment on advertising and sales promotion. The nature of promotion policy, organization of advertising professionals, technical production and analysis of the creative strategies used in today's global marketing are thoroughly investigated. The student develops a mock advertising campaign. Prerequisites: MKT 1100/MK 100, MKT 1102/MK 102, MKT 1114/MK 114; pre- or corequisite: ENG 1101/EG 101
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr (spring only) Fabric construction, finishes, decorations and the current fibers being used. Laboratory work concentrates on the identification and analysis of finished cloth. Prerequisites: MKT 1100/MK 100, MKT 1102/MK 102, MKT 1114/MK 114; pre- or corequisite: ENG 1101/EG 101
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3.00 Credits
3 cl hrs, 3 cr (fall only) Principles and techniques of retail merchandising with emphasis on contemporary merchandising tools. Included will be the development of the merchandise plan, the model stock plan, calculation of markup, average markup, stock turnover, gross margin and operating profit. Prerequisites: MKT 1100/MK 100, MKT 1102/MK 102, MKT 1114/MK 114, MKT 1144/MK 144
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3.00 Credits
3 cl hrs, 3 cr Management of non-personal promotional methods that are designed to secure immediate response by the customer. Topics include the launching of direct marketing programs, market segmentation, developing products and services, lead generation and media with emphasis on direct mail, broadcasting, telemarketing and new electronic technologies. Prerequisites: MKT 1210/MK 210, MKT 1214/MK 214
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3.00 Credits
3 cl hrs, 3 cr The student will learn how to adapt established managerial practices to the needs of small business. This will include marketing, finance, human resources, buying and selling and the relationship of these responsibilities in a small business environment. The techniques of entrepreneurial decision-making will be examined in depth. Students will develop a business plan. Prerequisites: MKT 1210/MK 210, MKT 1214/MK 214
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