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MK 255: Merchandising Planning and Control
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr (fall only) Principles and techniques of retail merchandising with emphasis on contemporary merchandising tools. Included will be the development of the merchandise plan, the model stock plan, calculation of markup, average markup, stock turnover, gross margin and operating profit. Prerequisites: MKT 1100/MK 100, MKT 1102/MK 102, MKT 1114/MK 114, MKT 1144/MK 144
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MK 255 - Merchandising Planning and Control
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MK 300: Direct Marketing
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Management of non-personal promotional methods that are designed to secure immediate response by the customer. Topics include the launching of direct marketing programs, market segmentation, developing products and services, lead generation and media with emphasis on direct mail, broadcasting, telemarketing and new electronic technologies. Prerequisites: MKT 1210/MK 210, MKT 1214/MK 214
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MK 300 - Direct Marketing
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MK 327: Entrepreneurship
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr The student will learn how to adapt established managerial practices to the needs of small business. This will include marketing, finance, human resources, buying and selling and the relationship of these responsibilities in a small business environment. The techniques of entrepreneurial decision-making will be examined in depth. Students will develop a business plan. Prerequisites: MKT 1210/MK 210, MKT 1214/MK 214
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MK 327 - Entrepreneurship
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MK 335: Fashion Merchandising
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr (fall only) Explores the meaning of fashion. The design, production, distribution and promotion of fashion apparel and accessories for both women and men. Prerequisites: MKT 1210/MK 210, MKT 1214/MK 214
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MK 335 - Fashion Merchandising
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MK 352: Principles of Supervision
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Foundations of supervision, including the role of supervisors in organizational designs and decisionmaking theory. The major functions of supervision and behavior of individuals, including relationship concerns such as leadership, communication and conflict along with developing strategies for professional growth and development are discussed. Prerequisite: Completion of 18 MKT credits or department approval required
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MK 352 - Principles of Supervision
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MK 373: Supply Chain Management
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr The movement of goods from production through distribution channels, public versus private warehousing and the interrelationships of inventory control, protective packaging, materials handling equipment and techniques, traffic, communications order processing and customer service. Centralization vs. decentralization, control of distribution center functions and the impact of electronic data processing on distribution activities are surveyed. Prerequisites: MKT 1210/MK 210, MKT 1214/MK 214
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MK 373 - Supply Chain Management
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MK 401: Fashion Buying
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr (spring only) Organization for buying; responsibilities of the buyer; analysis and determination of consumer demand; when and how much to buy; sources of supply and vendor relations; resident, group and central buying; methods and techniques of merchandise selection; the order and its legal ramifications; pricing; utilization of data processing as a tool in making buying decisions. Prerequisite: MKT 1255/MK 255
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MK 401 - Fashion Buying
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MK 410: Marketing Management
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Integration of the various marketing activities through sound management decisions; formulation of plans and policies relating to product, price, market research, promotion, advertising, distribution and sales. Prerequisites: MKT 2300/MK 300 or MKT 2327/MK 327
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MK 410 - Marketing Management
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MK 414: Sales Management
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr The application of sales management principles to specific cases. Includes recruiting, selecting, training, motivation, compensation, sales forecasting, territorial development and budgeting. Prerequisites: MKT 2300/MK 300 or MKT 2327/MK 327
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MK 414 - Sales Management
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MKT 1100: Essentials of Marketing
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Functions involved in distributing goods, the role of the manufacturer in selecting target markets, types of marketing institutions (wholesale and retail). Formulating marketing policies and strategies. The role of government and the effects of consumerism on marketing practices. Prerequisite: CUNY certification in reading
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MKT 1100 - Essentials of Marketing
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