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MECH 2430: Thermodynamics
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Basic concepts of thermal energy conversion. Dual use of S.I. and English engineering units, gas laws, fluid processes, first and second laws of thermodynamics, theoretical cycles, internal combustion engines, gas turbines and jet engines, refrigeration cycles and the heat pump. Heat transfer through radiation, conduction and convection. Computer problem-solving. Prerequisites: MECH 1233/MT 233, MAT 1375/MA 375, PHYS 1433/SC 433; corequisites: MAT 1475/MA 475, PHYS 1434/SC 434
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MECH 2900: Internship in Mechanical Engineering Technology
4.00 Credits
CUNY New York City College of Technology
1 cl hr, 8 field hrs, 4 cr An alternative course to MT 410. Assignment to field work/study situations of approximately nine hours per week at one of the following; a local manufacturer, an engineering research company, or an engineering laboratory. Each student keeps a log/journal to be shared in group seminars and also completes a term report. Supervision by faculty and job supervisors. Prerequisites: MECH 1201/MT 201, MECH 1222/MT 222, MECH 1240/ MT 240
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MK 100: Essentials of Marketing
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Functions involved in distributing goods, the role of the manufacturer in selecting target markets, types of marketing institutions (wholesale and retail). Formulating marketing policies and strategies. The role of government and the effects of consumerism on marketing practices. Prerequisite: CUNY certification in reading
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MK 102: Principles of Selling
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Professional selling techniques are presented and analyzed. The theory and practice of customer-centered selling, including techniques of handling objections, demonstrating merchandise and closing sales. Career and leadership aspects of selling are emphasized. Student demonstrations provide practice in realistic sales presentations. Prerequisite: CUNY certification in reading
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MK 102 - Principles of Selling
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MK 114: Business Organization and Operation
4.00 Credits
CUNY New York City College of Technology
4 cl hrs, 4 cr Business functions and operations of the free enterprise system, including business ownership and organization, banking and finance, management techniques, human resources and the social responsiveness of marketingoriented businesses. Prerequisite: CUNY certification in reading and writing
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MK 144: Business Mathematics
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Fundamentals of arithmetical processes, fractions, decimals, percentages, problem-solving, trade and cash discounts, borrowing and lending money and calculating markup. Prerequisite: CUNY certification in reading and mathematics
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MK 210: Marketing Research
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Emphasis on the use of scientific research methods to strengthen marketing effort. Media, sales promotion and product opinion research, industrial and institutional research and elementary statistical applications. Practice in preparing formal and informal research reports. Prerequisites: MKT 1100/MK 100, MKT 1102/MK 102, MKT 1114/MK 114; pre- or corequisite: ENG 1101/EG 101
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MK 212: Consumer Behavior
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Behavioral science theories are examined for practical applications in developing marketing strategies. Consumer perception, attitude, motivational theories, economic and sociological aspects of consumer behavior are studied. Prerequisites: MKT 1100/MK 100, MKT 1102/MK 102, MKT 1114/MK 114; pre- or corequisite: ENG 1101/EG 101
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MK 214: Advertising
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr The impact of communications and socio-economic environment on advertising and sales promotion. The nature of promotion policy, organization of advertising professionals, technical production and analysis of the creative strategies used in today's global marketing are thoroughly investigated. The student develops a mock advertising campaign. Prerequisites: MKT 1100/MK 100, MKT 1102/MK 102, MKT 1114/MK 114; pre- or corequisite: ENG 1101/EG 101
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MK 246: Textiles
3.00 Credits
CUNY New York City College of Technology
2 cl hrs, 2 lab hrs, 3 cr (spring only) Fabric construction, finishes, decorations and the current fibers being used. Laboratory work concentrates on the identification and analysis of finished cloth. Prerequisites: MKT 1100/MK 100, MKT 1102/MK 102, MKT 1114/MK 114; pre- or corequisite: ENG 1101/EG 101
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