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Course Criteria
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3.00 Credits
3 cl hrs, 3 cr A continued exploration of the creative advertising campaign. Application of research, design principles and creative concepts to retail advertising, public relations, business and international advertising. Preparation of finished artwork using software such as QuarkXpress, Adobe Illustrator and Adobe Photoshop. Prerequisite: ADV 3500/AD 500
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3.00 Credits
3 cl hrs, 3 cr Continuation of the development of skills learned in AD 501 as they apply to information graphics and exhibition design. Preparation and presentation of finished artwork using software such as QuarkXpress, Adobe Photoshop and Adobe Illustrator. Prerequisite: ADV 3500/AD 500
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr Principles and practice of publication design. Analysis, research and design of the contemporary multi-page publication. Creative assignments leading to the design and production of a newspaper and magazine. Integration of design and production in the computer laboratory, using software such as QuarkXpress, Adobe Photoshop and Adobe Illustrator. Prerequisite: ADV 3500/AD 500 or ADV 3501/AD 501
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr Through lectures, demonstrations and hands-on practice, students are exposed to the process of creating, producing and editing digital video. Topics include pre-production (creative concept, scripting, storyboards), production (shooting techniques, soundtrack, lighting) and post production (capturing, editing, sound mix and special effects). Students work with software such as Final Cut Pro, Adobe Premiere and SoundStudio. Prerequisites: ADV 3500/AD 500, ADV 3501/AD 501 or ADV 3530/AD 530
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr Theory and practice in advanced forms of digital video. Emphasizes the integration of special effects incorporating typography, graphics and photography. Students create an advanced digital video project for output to the World Wide Web and/or DVD with software such as Adobe AfterEffects. Students also learn new protocols required for creating and delivering video for the World Wide Web and DVD. Prerequisite: ADV 3620/AD 620 or department approval required
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr An introduction to computer 3-D modeling, rendering and animation using software such as Cinema 4D XL. Students learn the tools and techniques for building models and scenes, rendering them with various surfaces for use in screen presentations (CD ROM, websites, video and film), and creating graphics for print media. While exploring 3-D design aesthetics, the course emphasizes the practical and technical features of the software. Students gain familiarity with advanced modeling techniques and the hierarchical structure of complex models. Prerequisite: ADV 3540/AD 540 or department approval required
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr Building on skills learned in ADV 3550/AD 550, topics include advanced CSS, Javascript and Flash integration. Students work with clients to design and construct a professional working website following contemporary web and accessibility standards. Software such as Dreamweaver and Flash are used for construction and maintenance. A working knowledge of XHTML and CSS is required. Prerequisite: ADV 3550/AD 550 or department approval required
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2.00 Credits
1 cl hr, 2 lab hrs, 2 cr Working individually or in teams, students consult with a variety of clients on the design and production of logos, posters, advertising campaigns, brochures and other promotional materials. Students are responsible for collecting research, conducting meetings, making presentations and following client guidelines. The role of deadlines and budgets is stressed. Students are expected to be involved in all phases of production. Coordinated with GRA 4800/GA 800, The Graphic Arts Production Team. Prerequisite: ADV 3600/AD 600 or ADV 3601/AD 601
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr A continuation of ADV 3611/AD 611. Design principles and practice of publication design. Analysis, research and design of the contemporary multi-page publication. Creative assignments leading to the design and production of annual reports and direct mail catalogs. Integration of design and production in the computer laboratory using software such as QuarkXpress, Adobe Photoshop and Adobe Illustrator. Prerequisite: ADV 3600/AD 600 or ADV 3601/AD 601, ADV 3611/AD 611
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3.00 Credits
2 cl hrs, 2 lab hrs, 3 cr This course is an introduction to the principles and practice of multimedia design. It explores ways of communicating concepts or information interactively. Students are expected to become skilled in manipulating data from a variety of sources, including audio, video, still images, animation, physical objects and text using appropriate interactive techniques. Creative assignments leading to the design and production of an interactive presentation either for CD-ROM, Web or kiosk using software such as Macromedia Director. Prerequisite: ADV 3600/AD 600 or ADV 3601/AD 601
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