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ADV 2417: Advanced Problems in Typography
2.00 Credits
CUNY New York City College of Technology
1 cl hr, 2 lab hrs, 2 cr Integration of typography and computer technology. Traditional and computer methods of copyfitting. Typographic problems with word processed files and software such as QuarkXpress. Exercises in punctuation, tracking, kerning, initial caps. Copy markup and proofreading. Design of tables, formal charts and graphs. Prerequisite: ADV 2317/AD 317; corequisite: ADV 2360/AD 360
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ADV 2900: Internship in Advertising Design AAS degree
3.00 Credits
CUNY New York City College of Technology
2 cl hrs, 120 field hrs/semester, 3 cr Assignment to field work/study situations of approximately eight to ten hours per week at one of the following: advertising agency, graphic design studio, corporate communications design office, publishing art department, computer graphics design studio, photography or illustration studio. Each student keeps a log/journal to be shared in group seminars. Supervision is by faculty and by the job supervisor. Prerequisites: ADV 2300/AD 300.1, ADV 2311/AD 311.1, ADV 2313/AD 313.1, ADV 2317/AD 317
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ADV 2900 - Internship in Advertising Design AAS degree
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ADV 3500: Advertising Projects I
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr An in-depth exploration of the creative advertising campaign and related media. Working individually and/or in groups, students research and develop creative concepts and design packaged goods and public service sector campaigns. Preparation of finished artwork using current software such as QuarkXpress. Prerequisite: ADV 2400/AD 400.1- level courses or equivalent
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ADV 3501: Graphic Design Projects I
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr The role of the designer in the graphic communication process. In-depth exploration of identity programs and signage systems. Design projects with multiple components, presentation and design practice, preparation of finished artwork using software such as QuarkXpress, Adobe Photoshop and Adobe Illustrator. Prerequisite: ADV 2400/AD 400.1- level courses or equivalent
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ADV 3502: Topics in Advertising
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Historical development of the advertising agency; the "creative revolution" and its legendary practitioners, trends and outlook. Marketing concepts and advertising strategy: objectives, research, creative development and execution of the advertising campaign. Visual and copy solutions for print and electronic media. The role of advertising in direct marketing, interactive TV and the Internet. The growth of international advertising. Ethical issues and regulatory restraints. Research and creative assignments combined with illustrated lectures and discussion. Prerequisite: ADV 2400/AD 400.1- level courses or equivalent
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ADV 3503: Topics in Graphic Design
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr The role of the graphic designer in contemporary visual communications with related design assignments and research. Graphic design trends; the impact of computer technology; examination of the work of major 20th century designers; global graphics; the ongoing dialogue between advertising and graphic design. Prerequisite: ADV 2400/AD 400.1- level courses or equivalent
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ADV 3503 - Topics in Graphic Design
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ADV 3530: Advanced Photography Studio
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Exploration of advanced studio and darkroom techniques. Topics include color theory, films, color print materials and processing, tone control techniques, lighting. Creative assignments using the large camera format. Prerequisite: ADV 2400/AD 400.1- level courses or equivalent
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ADV 3530 - Advanced Photography Studio
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ADV 3540: Two-Dimensional Animation
2.00 Credits
CUNY New York City College of Technology
1 cl hr, 2 lab hrs, 2 cr Introduces students to the history, design principles and techniques of two-dimensional animation. Students create a variety of projects, including storyboards, flipbooks, camera-less films, cutouts and stillphoto animation. Experiments in time-lapse, pixellation and object animation. Illustrated lectures and a field trip to an animation studio. Prerequisite: ADV 2400/AD 400.1 or department approval required
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ADV 3540 - Two-Dimensional Animation
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ADV 3550: Web Page Design and Implementation
3.00 Credits
CUNY New York City College of Technology
2 cl hrs, 2 lab hrs, 3 cr The design and construction of effective websites as both a graphic designer and programmer. Students learn how to analyze information and apply graphic design techniques to real-world scenarios. The goal is to develop effective websites that are web standards compliant, accessible to those with disabilities and forward compatible. Students will gain a solid foundation in current markup languages and applications, such as XHTML, CSS and Dreamweaver. A working knowledge of software such as Photoshop is required. Prerequisites: ADV 2400/AD 400.1, computer-related AAS degree or department approval required
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ADV 3550 - Web Page Design and Implementation
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ADV 3560: Information Design for the WWW
3.00 Credits
CUNY New York City College of Technology
2 cl hrs, 2 lab hrs, 3 cr Information Design is an essential component in developing websites. This course examines the leading concepts of user-centered design through readings, discussions and assignments. Practical concerns include evaluation of technology needed to create or maintain websites; and exploration of a stepby- step process for creating websites using flow charts, content trees and schematics. Students will also gain an understanding of issues surrounding usability on the Web, knowledge management and Web strategy. Corequisite: ADV 3550/AD 550 or department approval required
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ADV 3560 - Information Design for the WWW
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