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Course Criteria
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3.00 Credits
3 hours; 3 credits Ethnic marketing in the United States from an interdisciplinary perspective. Strategic value of diversity, segmentation, ethnic market research, utilizing the ethnic media, and marketing to various ethnic groups including African-Americans, Latinos, Asian-Americans, and others. Contribution of ethnic entrepreneurs and ethnic businesses to the economy. Interdisciplinary readings, current general and trade press material, cases, and relevant census data will be used. (This course is the same as Puerto Rican and Latino Studies 56.) Prerequisite: Business 50.1 or 40.3; and 50.2.
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2.00 Credits
2 hours; 2 credits Current theory and research in effective leadership. Focus on how successful leadership enhances the effectiveness of organizations. How to develop leadership skills, assert authority, achieve power, introduce change, and transform an organization. Special attention to leadership and entrepreneurship in startup firms. Qualities of entrepreneurial leadership. Student self-assessment of leadership skills and styles. Case studies of effective and ineffective leaders. Prerequisite: sophomore status.
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3.00 Credits
3 hours; 3 credits Practicum in which teams of students work in the field on real projects for entrepreneurs or small business owners. About half of class time will be allocated to in-class sessions while the other half will be used to work on a field project. This course is targeted to students who are interested in developing their practical knowledge and competence of key processes in small business management including competitive intelligence, competitive analysis, business plans, entrepreneurial finance, venture capital, marketing plans, franchising, ethical issues, and resource requirements. Prerequisite: Business 50.5 with a grade of B or higher, or permission of the instructor.
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2.00 Credits
2 hours; 2 credits The development of professional skills necessary for career success. Focus on skills sought by employers and required for facilitating transition into the working world. Discussions on the following topics: verbal and written communications, impression management, corporate culture, leadership, developing and delivering presentations, and interpersonal skills. Prerequisite: sophomore or higher standing.
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3.00 Credits
3 hours; 3 credits Writing and written communication skills needed in business, finance, government, and public relations. How to outline, research, write, edit, and rewrite business documents. Assignments include writing corporate letters, memos, brochures, reports, and other documents. Students will also share in simulated boardroom corporate communications decision-making, as selected documents are reviewed and rewritten by the class. This course is the same as Television and Radio 60. Prerequisite: English 1.
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3.00 Credits
3 hours; 3 credits The nature of money, the monetary system, and monetary standards. Commercial banking operations and noncommercial banking institutions. Relationship of money and banking to prices and economic activity. (This course is the same as Economics 70.1.) Prerequisite: Economics or Business 10.1.
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3.00 Credits
3 hours; 3 credits Basic problems faced by financial managers. Goals and functions of financial managers, tools of financial analysis, forecasting funds requirements, management of current assets, short-, intermediate-, and long-term financing. (Not open to students who have completed Economics 70.2.) Prerequisite: Accounting 1.
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3.00 Credits
3 hours; 3 credits Existent markets including investment institutions and security exchanges.Technique of investment analysis. (Not open to students who have completed Economics 70.3.) Prerequisite: Business 70.2 or Economics 70.2 or Economics 70.8.
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3.00 Credits
3 hours; 3 credits Discussion of current theory and research in options, futures, and commodities markets. Topics covered include how these markets have become an integral part of the investment Economics 155 community. Special attention will be paid to understanding the trading of options, futures, and commodities and how the movement in these markets link to current events in the world. Prerequisite: Business 70.2.
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3.00 Credits
3 hours; 3 credits Fundamentals of personal finance. Covers budgeting and cash-flow management, credit use, planned borrowing, taxes, managing major expenditures such as automobiles and housing, retirement planning and estate planning, higher education planning, property and liability insurance, health care planning, life insurance planning, and investments, (stocks, bonds, mutual funds, commodities).
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