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Business 40.7: Gender Diversity in the Workplace:A Global Perspective
3.00 Credits
CUNY Brooklyn College
3 hours; 3 credits Knowledge and skills that will enable students to effectively integrate gender considerations into business and human resource decisions both in the U.S. and global contexts. The course will: (1) Analyze the evolution of the relationship between sex, gender, and work around the world; (2) Compare and contrast the labor market and organizational experiences of men and women in the U.S. in a comparative perspective with other industrialized countries; and (3) Examine strategies for successfully managing gender diversity in organizations. Real life examples and cases will be used to illustrate and integrate the studied concepts. This course is the same as Women's Studies 40.7. Prerequisite: Upper sophomore status or Business 40.3 or Psychology 12.7 or Women's Studies 12.
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Business 50.1: Introduction to Management
3.00 Credits
CUNY Brooklyn College
3 hours; 3 credits Principles of management. Functions of the manager. Organization and operation of American business. Management processes, concepts, and specific problems of production, management, labor relations, marketing, financing, decision making and accounting. Lectures, discussions, and case studies. (Not open to students who have completed Economics 50.1.)
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Business 50.2: Principles of Marketing Management
3.00 Credits
CUNY Brooklyn College
3 hours; 3 credits An overall view of the field of marketing and the theory of consumer and enterprise demand. Emphasis is given to consumer behavior, advertising, social responsibility, marketing strategies, market potential, product planning and development, market research, pricing, sales promotion, channels of distribution and government regulation. (Not open to students who have completed Economics 50.2.)
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Business 50.3: Negotiation and Conflict Resolution
3.00 Credits
CUNY Brooklyn College
3 hours; 3 credits Introduction to the field of negotiation, conflict studies, and mediation theory. Nature of conflict, conflict resolution, nature of negotiation, finding negotiation leverage, professional and moral responsibility in negotiation, mediation approaches, trends in the discipline of conflict resolution. Games, simulations, and case studies. Prerequisite: Business 50.1 or 50.2, and upper sophomore status. Juniors and seniors not majoring in accounting; business, management, and finance; or economics may take this course without any prerequisites.
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Business 50.3 - Negotiation and Conflict Resolution
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Business 50.4: Organizational Behavior
3.00 Credits
CUNY Brooklyn College
3 hours; 3 credits This course deals with individual and group behavior within organizational systems. Topics covered include: job satisfaction, work motivation, communications, organizational design, organizational culture, organizational change, leadership, team development, interpersonal and intergroup conflict management, total quality management, and social responsibility/ethics. (Not open to students who have completed Economics 50.4.) Prerequisite: Business 50.1.
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Business 50.4 - Organizational Behavior
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Business 50.5: Small Business Management and Minority Entrepreneurship
3.00 Credits
CUNY Brooklyn College
3 hours; 3 credits Entrepreneurial processes of new venture creation and small business management. How entrepreneurs start businesses, psychological and economic characteristics of entrepreneurs, obtaining financing, small business marketing and advertising, financial and cash management for a small business, managing a small business, and using the World Wide Web as a profitable business tool. Importance of small business development by minorities. Case studies of successful minority entrepreneurs will be examined.
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Business 50.5 - Small Business Management and Minority Entrepreneurship
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Business 50.6: Business Practices and the Jewish Tradition
3.00 Credits
CUNY Brooklyn College
3 hours; 3 credits Using the classical sources of the Jewish tradition, this course will examine subjects dealing with running a business in accordance with Jewish law and values. Topics covered include compassion for the poor, concern for the stranger, racism, employer-employee relations, pricing, honesty in business, water, environmentalism, and moral leadership. (This course is the same as Judaic Studies 20.5.) Prerequisite: Judaic Studies 12 or 13 or permission of the chairperson.
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Business 50.6 - Business Practices and the Jewish Tradition
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Business 50.7: Advertising and Direct Marketing
3.00 Credits
CUNY Brooklyn College
3 hours; 3 credits Importance of advertising and direct marketing in the mix of strategies for selling. Determining budgets and objectives. Evaluating strategies. Development of a media plan. Analysis of the creative process. Copy and media testing. Direct response advertising, direct mail, catalogs, mailing lists, cooperative advertising, telemarketing, and lead generation. Group projects and real-life applications. (Not open to students who have completed Economics 50.7.) This course is the same as Television and Radio 17. Prerequisite: Business 50.2 or Television and Radio 6.5.
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Business 50.7 - Advertising and Direct Marketing
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Business 50.8: Management of New and Emerging Technologies
3.00 Credits
CUNY Brooklyn College
3 hours; 3 credits The focus of this course is on the management of work units charged with technical renewal or new applications of technology. The practical problems of people in industry, involving interpersonal relations, groups, leadership, and organizational change, will be viewed in light of the overall strategy of the firm. Issues will range from managing project groups in traditional pyramid organizations, as well as in the newer matrix organizations, to managing the transfer of technology on an international basis. This course will use the case study approach predominantly, but also will include small group student projects. This course is the same as Computer and Information Science 9.50. (Not open to students who have completed Economics 50.8.) Prerequisite: Business 50.1.
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Business 50.8 - Management of New and Emerging Technologies
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Business 50.9: Consumer Behavior
3.00 Credits
CUNY Brooklyn College
3 hours; 3 credits Interdisciplinary approach to understanding consumer motivation and behavior. The relationship of information processing and learning theory on buyer behavior, importance and measurement of images and attitudes, theories of promotion and communication, and models of consumer behavior. Consumerism. Application of theoretical principles to advertising, positioning, segmentation, and product strategies. (Not open to students who have completed Economics 50.3 or Economics 50.9.) Prerequisite: Business 50.2.
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Business 50.9 - Consumer Behavior
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