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MKT 5000: Independent Study
3.00 Credits
CUNY Bernard M Baruch College
3 hours; 3 credits A tutorial offered to students in their junior or senior year who wish to pursue either independent study or research in an area or topic not adequately covered in course offerings. Prerequisites: Marketing management major and both the chairperson's consent and that of an instructor who will agree to act as supervisor.
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MKT 5000 - Independent Study
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MKT 5100: Marketing Internship
3.00 Credits
CUNY Bernard M Baruch College
3 hours; 3 credits Coordinated and supervised work experience for students in marketing. Students obtain positions to gain insight and experience in their major field of study. Orientation lectures and discussion of special problems and projects. Topics include, but are not limited to, advertising and international marketing. Internships will be assigned, supervised, and coordinated by designated faculty. Graded on a pass/fail basis. Prerequisites: Marketing management major and senior status.
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MKT 5100 - Marketing Internship
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MKT 5150: Advertising Campaigns I: ad Competition
3.00 Credits
CUNY Bernard M Baruch College
3 hours; 3 credits This course is designed as the capstone class for the advertising and marketing communications track. It is intended to give students comprehensive and fully realistic experiences in the development of promotional campaigns for actual organizations. Students are expected to conduct analyses of the situation confronting an organization; develop marketing communications and media objectives; conceive and plan creative and media strategies in various promotional areas; propose systems for evaluating campaign effectiveness; and present recommendations in both oral and written form. Prerequisites: MKT 4120 and senior status.
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MKT 5150 - Advertising Campaigns I: ad Competition
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MKT 5151: Advertising Campaigns II: ad Competition
3.00 Credits
CUNY Bernard M Baruch College
3 hours; 3 credits This is the second semester of the capstone course for advertising majors. Your work in the first semester has laid the groundwork for your further participation in the National Student Advertising Competition (NSAC). Prerequisite: MKT 5150.
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MKT 5151 - Advertising Campaigns II: ad Competition
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MKT 5550: Product Planning And Development
3.00 Credits
CUNY Bernard M Baruch College
3 hours; 3 credits This course is the capstone course of marketing management. The development of a new product marketing proposal and the analyses of selected case studies require the student to exercise strategic marketing judgment based on a synthesis of material acquired in previous marketing courses and in allied fields of undergraduate study. Topics include product life cycle strategies; product policy and development; analyses of marketing opportunities; new product search; sales forecasting; financial feasibility analysis; marketing, pricing, distribution, and promotional strategy; marketing information systems; and the design of a marketing plan. Prerequisites: MKT 3000 and senior status; pre- or corequisites: MKT 3600 and 3605.
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MKT 5550 - Product Planning And Development
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MKT 5750: Marketing Strategy
3.00 Credits
CUNY Bernard M Baruch College
3 hours; 3 credits This course presents the marketing strategy concept as a management tool for optimizing profitability and long-term goals. It focuses on the marketer's deployment of resources to achieve stated goals in a competitive environment through following a unified, comprehensive, and integrated plan. Prerequisites: MKT 3000, 3600, and 3605.
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MKT 5750 - Marketing Strategy
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MKT 6001-6002: Marketing Honors
3.00 Credits
CUNY Bernard M Baruch College
3 hours; 3 credits per semester This course enables students with superior academic achievement to work individually with a marketing professor on a major research project. Prerequisite: Departmental permission. Students interested in this course should see a departmental advisor.
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MKT 6001-6002 - Marketing Honors
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MSC 1003: Music in Civilization
3.00 Credits
CUNY Bernard M Baruch College
3 hours; 3 credits An introductory survey of music in cultural and social history. The course proceeds chronologically through historical style periods to consider the development of Western classical music in relation to the cultural background with some inclusion of non-Western traditions. (Not open to students who have completed MSC 1005.)
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MSC 1003 - Music in Civilization
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MSC 2061-2064: Chorus
2.00 Credits
CUNY Bernard M Baruch College
2 hours; 1 credit each term Study and performance of music literature written for mixed chorus. A public concert is given each term. Prior choral experience is not required.
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MSC 2061-2064 - Chorus
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MSC 3002: Music of The Baroque Period
3.00 Credits
CUNY Bernard M Baruch College
3 hours; 3 credits The course surveys Baroque music and music theory (time period approximately 1580-1750) by first considering the innovations in musical styles from the point of view of genre and national (Italian, French, and German) schools. Topics include the development of opera, oratorio, cantata, the concerto, and an independent keyboard music. Finally, the course demonstrates how Baroque music and aesthetics culminated in the life and works of Johann Sebastian Bach. (May not be substituted for MSC 3043 or 3044.) Prerequisite: MSC 1003 or 1005.
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MSC 3002 - Music of The Baroque Period
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