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Course Criteria
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3.00 Credits
Prerequisite: 660.250 Principles of Marketing. This writing intensive course helps students develop skills in formulating, implementing, and controlling a strategic marketing program for a given product-market entry. Using a structured approach to case analysis, students will learn how to make the kinds of strategic marketing decisions that will have a long-term impact on the organization and support these decisions with quantitative analyses. Through textbook readings, students will learn how to identify appropriate marketing strategies for new, growth, mature, and declining markets and apply these strategies as they analyze a series of marketing cases. The supplementary readings, from a broad spectrum of periodicals, are more applied and will allow students to see how firms are addressing contemporary marketing challenges. In addition to analyzing cases individually, each student will be part of a team that studies a case during the latter half of the semester, developing marketing strategy recommendations, including financial projections, and presenting them to the class. No audits.
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3.00 Credits
Prerequisite: 660.300 Managerial Finance or 660.302 Corporate Finance or 180.366 Corporate Finance. The advanced course in corporate finance is designed to provide the upper level business student with a background in the more complex applications of financial management practice. Students will be exposed to advanced financial management concepts through a pedagogy combining classroom instruction, problem solution, business case analysis and work on a group project with coverage of the topics of capital markets, risk and portfolio theory, cost of capital, raising capital, capital structure, corporate dividend policy, real property valuation, merger and acquisition analysis, working capital management, commercial leasing strategies, international finance and derivatives analysis. No audits.
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3.00 Credits
This course builds on the promotional mix concepts covered in Principles of Marketing (660.250)—advertising, public relations, sales promotion and personal selling. Students will learn how marketers are changing the ways they communicate with consumers and the ways in which promotional budgets are allocated—and how this impacts the development of marketing strategies and tactics. Working with a client (provided by EdVenture Partners) that has chosen this JHU class as its “advertising agency” and an actual budget provided by the firm, the class will form small teams to mirror the functional organization of an actual ad agency (market research, media strategy/planning, copywriting/design, public relations, etc.). Student teams will then develop a promotional plan and corresponding budget to reach the desired target market (JHU undergrads who meet the client’s criteria), implement the plan and then evaluate its effectiveness through pre- and post campaign market research conducted on the target consumer. No audits.
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3.00 Credits
(formerly as both Technical Communication and Business Communication) This course teaches students to communicate effectively with a wide variety of specialized and non-specialized audiences. Projects include production of resumes, cover letters, proposals, instructions, reports, and other relevant documents. Class emphasizes writing clearly and persuasively, creating appropriate visuals, developing oral presentation skills, working in collaborative groups, giving and receiving feedback, and simulating the real world environment in which most communication occurs. Not open to students who have taken 661.110 as Technical Communication or 661.120 Business Communication. No audits.
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3.00 Credits
This course teaches ESOL students to communicate effectively with a wide variety of specialized and non-specialized audiences and will provide ESOL-specific help with grammar, pronunciation, and idiomatic expression in these different contexts. Projects include production of resumes, cover letters, proposals, instructions, reports, and other relevant documents. Class emphasizes writing clearly and persuasively, creating appropriate visuals, developing oral presentation skills, working in collaborative groups, giving and receiving feedback, and simulating the real world environment in which most communication occurs. Not open to students who have taken 661.110 as Technical Communication or Professional Communication for Science, Business, and Industry or 661.120 Business Communication. Co-listed with 661.611. No audits.
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3.00 Credits
The fear of public speaking is so intense that most of us would prefer dying than giving a public speech. While very few people manage to rid themselves completely of their fear, many people do learn how to channel that fear effectively and become compelling, persuasive speakers. This course is designed to help students push through any anxieties about public speaking by immersing them in a practice-intensive environment. They learn how to speak with confidence in a variety of formats and venues - Including extemporaneous speaking, job interviewing, leading a discussion, presenting a technical speech, and other relevant scenarios. They learn how to develop effective slides that capture the main point with ease and clarity, hone their message, improve their delivery skills, and write thought-provoking, well-organized speeches that hold an audience's attention. No audits.
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3.00 Credits
For Engineering sophomores, juniors and seniors or by permission of instructor. This course focuses on building understanding of the culture of engineering while preparing students to communicate effectively with the various audiences with whom engineers interact. Working from a base of contemporary science writing (monographs, non-fiction, popular literature and fiction), students will engage in discussion, argument, case study and project work to investigate: the engineering culture and challenges to that culture, impacts of engineering solutions on society, ethical guidelines for the profession, and the ways engineering information is conveyed to the range of audiences for whom the information is critical. Additionally, students will master many of the techniques critical to successful communication within the engineering culture through a series of short papers and presentations associated with analysis of the writings and cases. No audits.
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3.00 Credits
This interactive course, open to students from all academic disciplines, produces JayStreet, a publication modeled on the Harvard Business Review, focusing on businesses with a Johns Hopkins connection. The 2009 edition will highlight entrepreneurial ventures and technologies developed by JHU faculty and students. Participating entrepreneurs will work directly with students, sharing insights into their business ventures. Using the case method, students will evaluate key business and technological strategies and challenges while honing their research, writing, editing, design and presentation skills. Serving as both writers and editorial board members, students will choose a theme for the publication, develop cases, articles and interviews and design the publication in print and online, providing themselves a key credential for the future. Prerequisite: At least one writing intensive course and/or permission of the instructor. No audits.
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3.00 Credits
Research writing - whether in the sciences, social sciences, medicine, or humanities - is a critical component for success as an academic. Yet, for many, the process of writing becomes less a labor of love than a source of dread, performance anxiety, and procrastination. This course is designed to be user-friendly "kick in the pants" that helps students succeed in planning, developing, editing, and finishing a 20-30 page writing project specific to their disciplines. Projects can include a research report, journal article, literature review, dissertation chapter, grant proposal, or other relevant document. The course is run as a workshop and tailored to meet the specific needs of each group. Course focuses on refining content, organizing ideas, deploying appropriate citation practices, formatting correctly, working with writer's block, and setting workable goals to facilitate the writing process. Class meets together and individually with instructor. Undergraduates are required to be conducting research with a faculty member or by special permission of instructor. S/U grading only (students may elect to take this course for a traditional letter grade if their departments require them to do so; students must inform the instructor by the second week of class). Co-listed with 661.610. No audits.
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3.00 Credits
Prerequisite: 661.110 or 661.150 or 660.250. Students will design and manage their own “guerrilla” marketing and communications firm that will work with a local, non-profit client. The student-run firm will develop the client’s online presence and marketing campaign using a variety of social media resources including website development, blogging, Google Analytics, FB, Tumblr, Twitter, or other tool they determine to be critical to the project. The course is welcome to all students who have had either one writing course—in professional communications, oral presentations, expository writing, or writing seminars—or one marketing course. The course also welcomes students with graphic design, start-up, or other relevant business or management experience. Co-listed with 661.653. No audits.
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