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  • BUS M420: New Product Management

    3.00 Credits
    Indiana University-Fort Wayne

    This course covers the marketing of new products from idea generation through commercialization. Emphasis is on creativity, while at the same time discussing the practical aspects of marketing management necessary to improve the product's probability of success. Preparation for Course P: BUS M301. Cr. 3. Session Indicators (Irregular offering) Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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  • BUS M426: Sales Management

    3.00 Credits
    Indiana University-Fort Wayne

    Management of the field sales force. Basic sales management concepts including organization and staffing, allocation of effort, control, and evaluation. A portion of the course is devoted to the special problems of selling in the nonconsumer market. Preparation for Course P: BUS M301. Cr. 3. Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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  • BUS M450: Marketing Strategy and Policy

    3.00 Credits
    Indiana University-Fort Wayne

    Provides a capstone to marketing course sequence by drawing on and integrating concepts previously studied. Focuses on management decision problems in marketing-strategy design and the application of analytical tools for optimizing marketing decisions. Preparation for Course P: BUS M303; senior class standing. Ideally taken during student's last semester. Cr. 3. Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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  • BUS M490: Independent Study in Marketing

    1.00 - 3.00 Credits
    Indiana University-Fort Wayne

    Supervised individual study and research in student's special field of interest. Written report required. Preparation for Course P: senior class standing and consent of faculty. Cr. 1-3. Variable Title (V.T.) Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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  • BUS P301: Managing Operations in a Competitive Environment

    3.00 Credits
    Indiana University-Fort Wayne

    An introduction to the principles of production and operations management that provides an integrated overview of the role of the operations function in gaining competitive advantage in a global environment. Topics include demand forecasting, product design, process materials management, planning and control, scheduling, and project management. Preparation for Course P: junior class standing; admission to business B.S. program. Cr. 3. Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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  • BUS P421: Operations Planning and Control

    3.00 Credits
    Indiana University-Fort Wayne

    Design of information, planning, and control systems for allocating resources and scheduling activities in manufacturing firms. Topics include operations information systems, forecasting, aggregate output planning, inventory control, materials requirements planning, and scheduling. Preparation for Course P: BUS P301, MA 230. Cr. 3. Session Indicators (Irregular offering) Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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  • BUS P490: Independent Study in Operations Management

    1.00 - 3.00 Credits
    Indiana University-Fort Wayne

    Supervised individual study and research in student's special field of interest. Written report required. Preparation for Course P: senior class standing; consent of faculty. Cr. 1-3. Variable Title (V.T.) Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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  • BUS W100: Principles of Business Administration

    3.00 Credits
    Indiana University-Fort Wayne

    An introduction to functional areas of business, tracing the evolution of business, business forms, the role of government and society, relationships between administrators and employees, ethical issues, and the globalization of world markets. Ideal for prebusiness students or students of any major desiring a basic understanding of business. Cr. 3. Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs. Indiana Core Transfer Library course.
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  • BUS W204: Social,Legal,and Ethical Implications of Business Decisions

    3.00 Credits
    Indiana University-Fort Wayne

    The interaction of business and society beyond objective of profit maximization. Issues addressed include the interplay of social, political, legal, economic, global, and ethical variables as they influence the firm and its conduct of business operations. Such analysis will stress the historical, current, and projected role of business in society. Preparation for Course P: ECON E200 or E201; sophomore class standing. Cr. 3. Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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  • BUS W311: Small Business Entrepreneurship

    3.00 Credits
    Indiana University-Fort Wayne

    Primarily for those interested in creating a new business venture or acquiring an existing business. Covers such areas as choice of a legal form, problems of the closely held firm, sources of funds, preparation of a business plan, and negotiation. Preparation for Course P: admission to business B.S. program. Cr. 3. Session Indicators (Irregular offering) Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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