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Course Criteria
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3.00 Credits
Philosophy and techniques of operations research and management science as they relate to business decision making. Topics include behavioral model building, optimization techniques, sensitivity analysis, and dynamic analysis. Preparation for Course P: BUS P301; MA 229; Junior class standing. Cr. 3. Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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3.00 Credits
The Internet has facilitated new business models and raised new legal and policy issues (e.g., copyright, intellectual property rights, taxation, etc.). This course provides an overview of electronic business through an understanding of the concepts, applications, strategic opportunities, technologies, and cultural and ethical issues that surround the emergence of global electronic commerce. Cr. 3.
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1.00 - 6.00 Credits
Supervised individual study and research in student's special field of interest. Written report required. Preparation for Course P: senior class standing, consent of faculty. Cr. 1-6. Variable Title (V.T.) Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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3.00 Credits
This course introduces the various legal rules governing contracts, their formation, performance, breach, and legal and equitable remedies. The primary focus will be on legal rules applicable to business. Preparation for Course P: sophomore class standing. Cr. 3. Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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3.00 Credits
Emphases on Uniform Commercial Code (sales, negotiable instruments, and secured transactions), business organizations and relationships, bankruptcy, and the law of ownership, custody, and possession. Required for business B.S. majors in the accounting concentration. Preparation for Course P: BUS L200; admission to business B.S. or P.B.A. program. Cr. 3. Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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3.00 Credits
Overview of marketing management in a dynamic competitive environment. Examines marketing principles and tools for decision-making, from both the firm's and the consumer's viewpoint. Applications to global markets and other business disciplines. Provides a firm foundation in marketing theory and marketing lexicon.Preparation for Course P: junior class standing; admission to business B.S. program. Cr. 3. Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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3.00 Credits
Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, experimental design, and data analysis. Preparation for Course P: BUS M301. Focuses on the role of research in marketing decision-making. Cr. 3. Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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3.00 Credits
Behavior of the buyer relevant to marketing decision. Logic of market segmentation and recognition of customer heterogeneity. Buyer behavior analyzed in terms of customer's decision-making process, and models of individual and aggregate behavior. Specific attention to consumer behavior in retail markets and procurement behavior in industrial markets. Preparation for Course P: M303. Cr. 3. Session Indicators (Irregular offering) Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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3.00 Credits
Application of key quantitative tools to marketing management problems. Emphasis given to application of quantitative methods to basic marketing problems and the role of quantitative methods in marketing management. Preparation for Course P: BUS M303. Cr. 3. Session Indicators (Irregular offering) Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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3.00 Credits
Basic concepts applicable to the use of advertising and sales promotion. Addresses the overall planning, management, and integration of the firm's promotional strategy. Public policy aspects and the role of advertising in marketing communications as they may relate to different cultures. Preparation for Course P: BUS M301. Cr. 3. Notes Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.
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