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  • VC 341: Advanced Advertising Design

    3.00 Credits
    Cazenovia College

    Students explore advanced topics in combining images and type with popular imagery to develop a visual language of persuasion. This course requires students to research products and services to develop advertising campaigns across various media.
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  • VC 342: Advanced Graphic Design

    3.00 Credits
    Cazenovia College

    This course involves advanced creative problem-solving for the communication of ideas that interest, inform or persuade targeted audiences. Students synthesize typography, image and graphic elements to create messages with a strong emphasis on formal design values. Through client contact and design-production-printing experiences, the student develops professionally produced material for a portfolio. (Offered spring term) Prerequisite: VC 242 Graphic Design and VC 174 Digital Design 1
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  • VC 371: Digital Illustration

    3.00 Credits
    Cazenovia College

    This course brings to focus the creation, use, and versatility of computer-drawn images and type as a means to translate and interpret objects and environments into visual forms for communication. An overview of several software packages is presented to investigate, synthesize, and describe and narrate. (Offered spring term) Prerequisite: VC 274 Imaging Graphics
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  • VC 374: Interactive Graphics

    3.00 Credits
    Cazenovia College

    This course will introduce non-linear, interactive, time-based software packages such as After Affects and Director as they are applied to the visual communication industry. Projects will focus on visual aesthetics and the interaction between time-based media and print media. Students must have advanced skills in Photoshop, InDesign and Illustrator. (Offered fall term) Required prerequisite: VC 174 Digital Page Layout and VC 274 Imaging Graphics.
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  • VC 375: Designing for the Web

    3.00 Credits
    Cazenovia College

    This course introduces the basic issues involved in creating a Web site. Students learn principles of screen-based design, how to use information architecture to create content, essential web software and computer technology, design principles as they pertain to the web, and how to publish a site. Emphasis is on important concepts central to the construction of a successful Web site, such as the role of dynamic content and non-linear navigation. (Offered annually) Required prerequisite: VC 274 Imaging Graphics
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  • VC 384: Visual Communications Internship I

    3.00 Credits
    Cazenovia College

    Students begin their careers in a professional work environment while earning credit. Internships consist of off-campus fieldwork based on a learning contract signed by the student, agency supervisor and faculty sponsor. An orientation session is required prior to fieldwork. Work is supervised by the program fieldwork director and the faculty adviser. A written evaluation of the experience is required of the student and agency. The student develops a written document that synthesizes the internship and academic activities. (Offered spring term) Prerequisite: Residency requirement of one semester and junior status.
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  • VC 475: Advanced Designing for the Web

    3.00 Credits
    Cazenovia College

    This course is the second in a series of two courses that introduce students to the basics of designing for the Web. Students learn Web software such as Dreamweaver and Flash and as well as design principles for screen based applications and customer usability. Prerequisite: VC 375 Designing for the Web
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  • VC 484: Visual Communications Internship II

    3.00 Credits
    Cazenovia College

    Students begin their careers in a professional work environment while earning credit. Internships consist of off-campus fieldwork based on a learning contract signed by the student, agency supervisor and faculty sponsor. An orientation session is required prior to fieldwork. Work is supervised by the program fieldwork director and the faculty adviser. A written evaluation of the experience is required of the student and agency. The student develops a written document that synthesizes the internship and academic activities. (Offered fall term) Prerequisite: Residency requirement of one semester and junior status.
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  • VC 492: Senior Portfolio

    3.00 Credits
    Cazenovia College

    Senior Portfolio is the first in an advanced two-course series that focuses on the professional practices of visual communications. Students will create a personal brand and a portfolio book which showcases their best work and defines their particular area of interest within the visual communications field. Topics of research include the role of the designer in contemporary culture, design responsibility, ethical and professional practice, professional networking, defining the roles and job positions of visual communicators, and implementing a personal professional strategy. The goal of the course is to prepare the student to enter the field. Students will be required to network with professionals to get feedback on their work and to explore several production methods for their portfolios.
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  • VC 493: Advanced Senior Portfolio

    3.00 Credits
    Cazenovia College

    Students build and refine their portfolios to a professional level in preparation for career placement. They explore employment opportunities, examine career goals, and write and design their resumes and self-promotional packages. Students explore the business side of their profession by learning how to develop professional relationships; understand contracts and other business documents; negotiate and estimate fees; start, manage, and market a business; address ethical and legal issues and present their portfolio. (Offered spring term) Prerequisite: Completion of core courses in Visual Communications.
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