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Course Criteria
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3.00 Credits
This course provides an introduction to a number of software packages as appropriate tools for the graphic designer. Current industry standard computer applications (such as InDesign, Adobe Illustrator and Photoshop) will be used by students for developing skills and knowledge of page layout, file management, digital spot and process color, printing, scanning, basic image manipulation and importing graphics. These applications will be used for problem-solving and visual communication. Projects will combine these digital print media techniques with basic design skills and teach how software programs interact with one another. A thorough familiarization of the capabilities of each software package will emerge. Recommended prerequisite: VC 140 Typography.
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3.00 Credits
Students explore the field of illustration by experimenting with a variety of media. Emphasis is on content and execution with a conceptual approach to narrative problem-solving, resulting in effective communication to a mass audience. Both practical and philosophical issues are covered in relation to the assignments. Projects include book, advertising and editorial illustration, in an effort to develop a personal style and highly developed pieces for a portfolio. (Offered fall term) Recommended prerequisite: SA 111 Drawing I.
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3.00 Credits
Students are required to apply the skills and principles that they have acquired in design, typography, and production courses to specific advertising design projects. Creative skills focus on the combination of images and type and the use of popular imagery to develop a visual language of persuasion. This course requires students to research products and services they are designing advertising for and present comprehensive layouts to clients for mass communication. (Offered spring term) Prerequisite: VC 140 Typography.
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3.00 Credits
This course offers a systematic approach to concept development and the problemsolving process as they relate to graphic design. Students explore the synthesis of words and images in relation to design principles for a deeper understanding of visual communications. Emphasis is placed on how information is communicated and the ways in which typography and image combine to make meaningful and useful messages that are clearly understandable, stylistically beautiful, functional and memorable. (Offered fall term) Recommend prerequisite: SA 131 Design I and VC 140 Typography
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3.00 Credits
This course is designed as a continuation of skills acquired in Digital Page Layout. Advanced page design and image manipulation along with pre-press, color separations and color output, file transfer and an introduction to a basic web component will be included. Students will continue to work on portfolio development and visual communication projects using digital media. (Offered fall term) Recommended prerequisites: VC 140 Typography and VC 174 Digital Page Layout, or by special permission of the instructor.
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3.00 Credits
This course offers the students the opportunity to progress from determining 2-D design solutions to planning, analyzing, and evaluating solutions for 3-D graphic design problems. It requires students to create handmade 3-D prototypes that emphasize 3-D Graphic Design theories while practicing principles and elements of design relating to packaging and display design, digital design, construction, and brand identity. A history of packaging, regulations for packaging, designing brand labeling, and point of purchase design and construction are topics that will be explored. Required prerequisite: Design I.
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3.00 Credits
Topics relating to the business of art are covered, including legal issues, contracts, prices, copyrights, and billing. The student assembles his or her portfolio and evaluates work to be included in it. Survival skills are also covered, ensuring a smoother transition from school to the work place. Guest speakers are featured from a variety of businesses that use artists. (Offered spring term) Prerequisite: Completion of the core career courses in Visual Communications.
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3.00 Credits
This rotation of courses is an intensive investigation of a specific issue or aspect of visual communication. Possible topics include: corporate identity, global design, package design, 3-D design, type in motion, contemporary field research, digital pre-press and production and agency art direction. (Offered fall and spring terms)
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3.00 Credits
Building on skills acquired in the previous illustration courses, this course focuses on the painterly approach to illustration. Students will concentrate on newspaper, book, and magazine work producing professional-looking paintings in color that are suitable for reproduction in a publication. (Offered fall term) Required prerequisite: non-Visual Communications students need the permission of the instructor.
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3.00 Credits
The emphasis is on full color and advanced drawing techniques. Students explore concepts such as elements of graphic design, union of word and picture, and sequential art. (Offered spring term) Required prerequisite: non-Visual Communications students need the permission of the instructor.
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