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MKA 2021: Salesmanship
3.00 Credits
Florida Agricultural and Mechanical University
Prerequisite(s): MAR 3023. Develops analytical and knowledge based skills through learning activities relating to the organization, selection, training, motivation, and control of a sales force. An upper level business elective.
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MKA 2021 - Salesmanship
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MKA 3011: Marketing Fundamentals
3.00 Credits
Florida Agricultural and Mechanical University
Contemporary development in marketing.
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MKA 3011 - Marketing Fundamentals
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MMC 2000: Introduction to the Mass Media
3.00 Credits
Florida Agricultural and Mechanical University
Prereq: Sophomore standing and successful completion of freshman composition courses. Survey of historical development and societal effects of modern mass media.
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MMC 2000 - Introduction to the Mass Media
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MMC 2100: Mass Media Methods
3.00 Credits
Florida Agricultural and Mechanical University
Prereq: Sophomore standing, JOU 1005, JOU 3110, ability to type 40 wpm with 85% accuracy. Introduction to basic writing techniques for the media. With lab.
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MMC 2100 - Mass Media Methods
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MMC 4200: Communication Law
3.00 Credits
Florida Agricultural and Mechanical University
Prereq: Junior standing. Study of legal parameters within which responsible media practitioners are expected to work.
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MMC 4200 - Communication Law
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MMC 4203: Media Ethics
2.00 Credits
Florida Agricultural and Mechanical University
Prereq: Junior standing. Study of the ethical parameters within which responsible media practitioners are expected to operate.
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MMC 4203 - Media Ethics
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MMC 4601: Black Media and America
2.00 Credits
Florida Agricultural and Mechanical University
Prereq: Junior standing. Study of black-oriented media in America with emphasis on historical background, role, impact, problems, and future in American society.
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MMC 4601 - Black Media and America
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MMC 4602: Mass Media and the Public
3.00 Credits
Florida Agricultural and Mechanical University
Prereq: Junior standing. Investigations and analysis of the major themes and issues in mass media including such topics as media effects, media access, trends in mass media, and media in 21st century.
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MMC 4602 - Mass Media and the Public
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MMC 4930: Senior Seminar
2.00 Credits
Florida Agricultural and Mechanical University
Prereq: Junior standing and permission of division director. Students work as staff writers/reporters in a semester-long program at the Tallahassee Democrat under the supervision of an editor who also is an adjunct faculty member in the Division of Journalism. Students work 20 hours per week and receive pay.
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MMC 4930 - Senior Seminar
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MMC 4945: Internship
1.00 Credits
Florida Agricultural and Mechanical University
Prereq: Permission of advisor and division director. Supervised field experience at a newspaper, magazine, broadcast station, PR agency or related organization. Students complete weekly journals and a report on the experience. Evaluation on S-U basis.
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MMC 4945 - Internship
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