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COMM 4201: Comparative Traditions of Rhetoric
4.00 Credits
California State University-East Bay
A study of Greek, Roman, and non-European traditions of rhetoric and oratory with an emphasis on theories of discourse, rhetorical practices, and the influence of particular cultures on rhetorical theory and practice.
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COMM 4205: Ethics and Law in Communication
4.00 Credits
California State University-East Bay
Ethical issues in communication. Includes principles and practices in contexts of public, interpersonal, organizational, mediated, and cross-cultural communication. Case studies of current laws and regulations relating to freedom of speech; defamation; contempt; invasion of privacy; obscenity; copyright and related issues.
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COMM 4207: Organizational Transformation
4.00 Credits
California State University-East Bay
Addresses theory of interactions between communication practice and culture in public and private communication situations. Analysis of organizational communication from perspective of theory, communication, and culture to foster and inhibit organizational change.
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COMM 4300: Intercultural & International Communication
4.00 Credits
California State University-East Bay
Socio-political/cultural analysis of communication and the role of media with attention to relationships between and among cultural and racial groups within the US and other nations. Includes analyzing bias and stereotypes.
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COMM 4411: Principles of Argumentation
4.00 Credits
California State University-East Bay
The elements of argumentation emphasizing presumption and burden of proof; propositions; issues; reasoning and fallacies; models of argumentation; and criticism of argumentation from the courtroom, legislature, and other settings.
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COMM 4500: Gender Identity and Representation in Media
4.00 Credits
California State University-East Bay
Study of gender in media, including both gendered images in media content and an examination of impacts of gender and identity in the media industries. Reading and discussion, including content analysis of contemporary and historical gendered media portrayals.
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COMM 4510: Public Relations Theory and Practice
4.00 Credits
California State University-East Bay
Principles of public relations as applied to the creation and production of messages for institutions and industry. Analysis of moving public opinion. Analysis of their "publics" including investigation of the psychological, sociological, economic, political and ethical foundations. Prerequisite: COMM 2300.
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COMM 4515: Critical Discourse in Multicultural America
4.00 Credits
California State University-East Bay
Study of ancient and modern theories of rhetorical criticism. Extensive practice in applying principles of criticism to public communication in the diverse and multicultural American society. Emphasis on development of competence in analysis and refinement of judgment.
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COMM 4520: Advertising Form and Function
4.00 Credits
California State University-East Bay
Principles of advertising applied to the creation and production of advertising messages in their many forms including the investigation of the psychological, sociological, economic, and legal aspects.
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COMM 4530: The Advertising/Public Relations Campaign
4.00 Credits
California State University-East Bay
Current issues in advertising and public relations. Term project applying advertising or public relations principles to research, creation and production of all aspects of an actual campaign. Prerequisites: COMM 2200, 3200 or consent of instructor.
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