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Course Criteria
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4.00 Credits
Selected topics emphasizing the integration of marketing literature with current business practices through seminar discussions and individual field investigations. Prerequisites: MKTG 3401 and consent of instructor. May be repeated once for credit with consent of department, for a maximum of 8 units.
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4.00 Credits
Marketing management problems and techniques in international business. Recommended: MGMT 4670 or ECON 3107. Prerequisite: MKTG 3401.
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4.00 Credits
E-Commerce marketing issues and problems. Understanding e-customers, characteristics of electronic marketplace, marketing implication of information technologies, and e-marketing strategies and tactics. Prerequisite: MKTG 3401 or consent of instructor.
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1.00 - 4.00 Credits
May be repeated for credit with consent of instructor, for a maximum of 12 units.
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4.00 Credits
Provides understanding of the interrelationship of the world community and concentration on the question of identity in the context of hybrid cultures, with specific emphasis on colonialism and post-colonialism in the Francophone world and Latin America.
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4.00 Credits
Introduction to speaking, understanding, reading, and writing French. A communicative approach to the acquisition of the language with emphasis on the appreciation of the culture. Prerequisites: MLL 1101 is prerequisite to MLL 1102, or consent of instructor; MLL 1102 is prerequisite to MLL 1103, or consent of instructor.
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4.00 Credits
Introduction to speaking, understanding, reading, and writing German. A communicative approach to the acquisition of the language with emphasis on the appreciation of the culture. Prerequisites: MLL 1201 is prerequisite to MLL 1202, or consent of instructor; MLL 1202 is prerequisite to MLL 1203, or consent of instructor.
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4.00 Credits
Multimedia approach to speaking, understanding, reading, and writing Italian within the context of Italian culture throughout history. Prerequisites: MLL 1301 is prerequisite to MLL 1302; MLL 1302 is prerequisite to MLL 1303; or consent of instructor.
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4.00 Credits
Introduction to speaking, understanding, reading, and writing Spanish. A communicative approach to the acquisition of the language with emphasis on the appreciation of the culture. Prerequisites: MLL 1401 is prerequisite to MLL 1402, or consent of instructor; MLL 1402 is prerequisite to MLL 1403, or consent of instructor.
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4.00 Credits
Introduction to speaking, understanding, reading, and writing Russian. A communicative approach to the acquisition of the language with emphasis on the appreciation of the culture. Prerequisites: MLL 1501 is prerequisite to MLL 1502, or consent of instructor; MLL 1502 is prerequisite to MLL 1503, or consent of instructor.
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