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Course Criteria
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4.00 Credits
Management of marketing promotional functions including personal selling, sales promotions, advertising, and publicity/public relations. Comparison of promotions for profit/non-profit organizations, products/services, and consumer/industrial markets. Student project. Prerequisite: MKTG 3401.
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4.00 Credits
The process of both consumer and industrial product development, based on marketing intelligence, product introduction, strategy and pricing throughout product life cycle. Field observation and case discussion. Prerequisite: MKTG 3401.
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4.00 Credits
Training in the process and techniques of marketing research. Topics include problem formulation, research design, development of research instrument, data collection and analysis, and report writing and presentation. Hands-on experience emphasized. Prerequisites: MKTG 3401; STAT 2010 or 1000; PC Software Proficiency completed.
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4.00 Credits
Applications of logical and creative thinking, and oral and written communications in the administrative decision-making process in business organizations. Enrollment priority given to Business Administration and Economics majors, then Business Administration minors. Prerequisites: junior standing; either C- (CR) or better in ENGL 3000 or 3001, or score of 7 or better on the Writing Skills test, or satisfaction of the graduation writing assessment requirement (GWAR) at any CSU campus including the UWSR at Cal State East Bay. Credit unavailable through challenge.
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1.00 - 4.00 Credits
Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. Prerequisites: at least 2.0 GPA; departmental approval of activity. May be repeated for credit, for a maximum of 8 units. Units not applicable to options or minor. CR/NC grading only.
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4.00 Credits
Readings, discussion, and research on contemporary and/or significant issues in marketing and entrepreneurship. May be repeated for credit when content varies, for a maximum of 8 units.
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4.00 Credits
An integrative perspective of marketing management. Students acquire knowledge and skills in applying marketing mix variables in competitive decision making environments. Lectures, simulation, and/or cases used to emphasize integration of marketing mix variables. Prerequisites: MKTG 3401; any one course from MKTG 3410, 3425, 3440, 3445, and 4417.
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4.00 Credits
Media choice related to advertising and promotion strategies; media data sources, syndicated services. Researching media for a specific product, structuring optimum media mixes, developing/managing media budgets; using computers and commercial computer services in deriving media schedules. Prerequisite: MKTG 3401.
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4.00 Credits
Development of organizational image campaigns by identifying corporate culture, corporate image, intraorganizational goals. Determining media strategies, tactics, and tools for lobbying, trade organization relations, press agentry, publicity, internal communications, and public opinion research included in the context of social responsibility. Student project. Recommended prerequisites: MKTG 3401; MGMT 3600, 3680.
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4.00 Credits
Survey of theoretical foundations of consumer decision-making; in-depth analysis of contemporary factors influencing consumer behavior, including social, cultural, and psychological dimensions; extensive outside readings and case applications; student project required. Recommended: PSYC 1000 (or one of 1001 or 1005). Prerequisite: MKTG 3401.
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