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Course Criteria
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4.00 Credits
Systems approach to human resources training and development. Topics include needs assessments, learning theories, instructional design, training methodologies, presentation techniques, and program evaluation. Students will design and present sample training and development programs. Prerequisites: MGMT 3610 and 3614.
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4.00 Credits
Methods and practice for operating service business effectively and efficiently. Topics include new service development, analysis of service process, customer relationship management, waiting time reduction, yield management, enterprise resource planning, and information technology in service operations. Prerequisite: MGMT 3620.
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4.00 Credits
Concepts and applications of managing available resources, such as material, labor, capacity, and financial capital, in both service and manufacturing organizations. Emphasis on developing practical skills in internet era and utilizing modern business software in enterprise resource planning and e-commerce. Prerequisite: MGMT 3620.
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4.00 Credits
Capstone course that takes a top management perspective and integrates the functional disciplines into decision-making. Emphasis on evaluating complex business situations, integrating theory with practice, and presenting comprehensive strategic business plans. The following prerequisites are required and strictly enforced: FIN 3300; MGMT 3100; MGMT 4500 or ACCT 4911; MKTG 3401.
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4.00 Credits
A study of the leading technical, environmental, and management features peculiar to the operation of the U.S. firms in foreign countries. Prerequisite: senior standing or permission of instructor.
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4.00 Credits
Seminar on how multinational firms use human resource functions, such as recruitment and selection, training and development, performance appraisal, compensation and benefits, to compete internationally. Focus on international and comparative labor-management relations and management of multicultural teams. Prerequisites: MGMT 3610 and 3614.
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1.00 - 4.00 Credits
May be repeated for credit with consent of instructor, for a maximum of 12 units.
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4.00 Credits
Introduction to marketing principles, functions, and methods in creating and delivering value; evolution of the modern marketing system; market structure; internal and external variables in the design of marketing program including product, price, promotion, and distribution; social, legal, and ethical responsibilities of marketing. Recommended prerequisite or co-requisite: ECON 2301.
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4.00 Credits
Managing the firm's advertising function: defining the market; integrating advertising into the marketing mix; setting goals and budgets; selecting media; planning, scheduling, and controlling advertising campaigns; research applications; societal evaluation and regulation. Prerequisite or concurrent: MKTG 3401.
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4.00 Credits
Theory and practice of personal selling in individual and small group settings. Skills development in product knowledge, customer analysis, listening, prospecting techniques, sales presentation, closing methods, and the place of selling within business. Student Project. Prerequisite: MKTG 3401 or consent of instructor.
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