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COM 313: News Media
3.00 Credits
Canisius College
No course description available.
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COM 315: Advertising and the Creative Process
3.00 Credits
Canisius College
Study of techniques, tools and theories for generating innovative concepts and ideas. Emphasize application to advertising context. DMA elective. Fall
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COM 316: Public Relations Campaigns
3.00 Credits
Canisius College
PR campaigns are concerted efforts of an organization to build socially responsible relationships by achieving research-based goals through the application of communication strategies and the measurement of outcomes. Students produce an actual campaign. Prerequisite: COM 312. Spring
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COM 318: Organizational Communication
3.00 Credits
Canisius College
Communication principles and practices, including communicator style variables, communication flow and superior-subordinate communication. Fall
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COM 318 - Organizational Communication
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COM 319: Training and Development
3.00 Credits
Canisius College
Methods for assessing training needs within organizations, and designing, implementing and assessing outcomes of training. Emphasis on principles of effective training and development of training competencies. Students develop training skills. Prerequisite: COM 201. Spring
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COM 320: Advertising Writing
3.00 Credits
Canisius College
Covers a variety of ways of developing advertising copy (copywriting) and creative concepts for persuasive advertising pieces. Includes workshop writing for print, television and radio commercials. Spring
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COM 322: Feature/ Magazine Writing
3.00 Credits
Canisius College
Profiles and other human-interest features developed for newspapers, magazines, broadcast. Free-lance writing introduced. Fall
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COM 322 - Feature/ Magazine Writing
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COM 323: Social Effects of Media
3.00 Credits
Canisius College
No course description available.
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COM 323 - Social Effects of Media
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COM 325: Media Literacy
3.00 Credits
Canisius College
Focuses on theoretical approaches and practical skills enabling students to analyze, think critically and produce effective mediated messages in a variety of formats and specialized content areas. Service Learning Option DMA elective. Fall
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COM 325 - Media Literacy
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COM 327: Gender Differences in Human Communication
3.00 Credits
Canisius College
The reasons why men and women communicate differently and how gender influences communication in personal relationships and professional environments. Fall
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COM 327 - Gender Differences in Human Communication
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