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MKT 360: Mrktg for Consumer & Prof Serv
3.00 Credits
Canisius College
No course description available.
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MKT 360 - Mrktg for Consumer & Prof Serv
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MKT 390: New Product Development
3.00 Credits
Canisius College
3Examines marketing's role in bringing the 'voice of the customer' into the new product (and new service) development process. Application of a variety of analytical, conceptual and statistical techniques are combined in marketing's role in the development proce ss. Prerequisit es: MKT 201, ECO 255 and ECO 25MKT320 and MKT 331. Elective
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MKT 390 - New Product Development
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MKT 392: Social Media Marketing
3.00 Credits
Canisius College
No course description available.
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MKT 392 - Social Media Marketing
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MKT 396: Promotion/Advertising
3.00 Credits
Canisius College
3Applies the theoretical bases from the consumer behavior course to promotional planning and implementation. Student project involves using the mix of promotional components to design an integrated marketing communication campaign. Prerequisites: MKT 201, ECO 255 and ECO 256, MKT320 and MKT 331. Elective.
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MKT 396 - Promotion/Advertising
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MKT 400: Management Seminar
3.00 Credits
Canisius College
No course description available.
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MKT 400 - Management Seminar
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MKT 401: Cases in Marketing Management
3.00 Credits
Canisius College
3Case analysis is used to apply advanced practices and policies concerning product, price, promotion and supply chain marketing to marketing decision making. Prerequisites: MKT 320, MKT 331 and senior standing. Fall
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MKT 401 - Cases in Marketing Management
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MKT 445: Marketing Strategy Game
3.00 Credits
Canisius College
3Student- run firms compete in a simulated business environment and use marketing concepts to make pricing, distribution, promotion and channels of distribution. Prerequisites: MKT 201, MKT 331. Elective.
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MKT 445 - Marketing Strategy Game
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MKT 471: Doing Business Emerging Mkts
3.00 Credits
Canisius College
No course description available.
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MKT 471 - Doing Business Emerging Mkts
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MKT 472: Doing Business in Asia
3.00 Credits
Canisius College
No course description available.
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MKT 472 - Doing Business in Asia
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MKT 473: Language, Culture & Management
3.00 Credits
Canisius College
No course description available.
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MKT 473 - Language, Culture & Management
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