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BMT 235: Basic Retailing
4.00 Credits
Ohio University-Main Campus
Course will introduce students to the Retailing specialty area of the Business Mgt. Tech. Associate Degree curriculum. The student will be exposed to the areas of Strategic Planning; Environmental, Legal, Economic, Social, and Technological factors; Competition; Consumers and Their Lifestyles; Resource Management; Positioning; Evaluation of Competition; and Retailing Issues and Outlook. This course sets the stage for additional, more specialized courses in Advertising, Visual Merchandising, Buying and Inventory Control, and Store Design and Layout Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.
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BMT 235 - Basic Retailing
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BMT 240: Concepts of Audience Analysis
3.00 Credits
Ohio University-Main Campus
Prereq: NOT OPEN TO BUS ADMIN MAJORS. Development of knowledge of behavior content of marketing in consumer fields. Examination of applicable theory and research findings and concepts provided by psychology, sociology, anthropology, and marketing. Stress on conceptual models of buyer behavior based on sources of influence.
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BMT 240 - Concepts of Audience Analysis
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BMT 250: Practical Personnel Procedures
4.00 Credits
Ohio University-Main Campus
Hiring, training, assignment of work, employee counseling, promotion, wage and salary administration. Leadership, motivation, and direction of employees toward management/employee-oriented goals. Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.
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BMT 250 - Practical Personnel Procedures
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BMT 255: Visual Merchandisin
4.00 Credits
Ohio University-Main Campus
Prerequisites: BMT 235 Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.
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BMT 255 - Visual Merchandisin
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BMT 260: Business Report Writing
4.00 Credits
Ohio University-Main Campus
Prereq: TIER 1 ENG & NOT BUS ADMIN MAJOR. Practice in planning and writing effective business letters, memoranda, and reports.
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BMT 260 - Business Report Writing
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BMT 270: Advertising Concepts
4.00 Credits
Ohio University-Main Campus
General course in advertising which emphasizes psychology, advertising agency, media research, brands, and labels. Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.
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BMT 270 - Advertising Concepts
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BMT 275: Managerial Planning
4.00 Credits
Ohio University-Main Campus
Prereq: BMT 200 OR CTCH 125 OR C S 100 OR MIS 101 OR OTEC 230. In-depth coverage of the planning process with emphasis on strategic planning. The case study approach is employed to develop skill in complex and difficult decision making. Applications in management science to assist in the decision process are covered.
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BMT 275 - Managerial Planning
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BMT 280: Concepts of Labor and Management Relations
4.00 Credits
Ohio University-Main Campus
A broad overview of micro and macroeconomic theory as applied to the labor factor of production; the many problems related to the full utilization of human resources and government policies addressing these problems; the effects of unionism and labor-management relations including collective bargaining. Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.
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BMT 280 - Concepts of Labor and Management Relations
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BMT 285: Government and Business
4.00 Credits
Ohio University-Main Campus
Business and government relations, with emphasis on analysis of selected areas involving public policy and business. Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.
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BMT 285 - Government and Business
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BMT 288: Computer Applications for Management
4.00 Credits
Ohio University-Main Campus
Prereq: BMT 275. Utilizes integrated software package skills acquired in 200 and in comprehensive casestudies approach in business. Spreadsheet, data base management, word processing, and graphics applications used to create comprehensive business report that ties together overall curriculum.
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BMT 288 - Computer Applications for Management
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