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Course Criteria
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4.00 Credits
Course will introduce students to the Retailing specialty area of the Business Mgt. Tech. Associate Degree curriculum. The student will be exposed to the areas of Strategic Planning; Environmental, Legal, Economic, Social, and Technological factors; Competition; Consumers and Their Lifestyles; Resource Management; Positioning; Evaluation of Competition; and Retailing Issues and Outlook. This course sets the stage for additional, more specialized courses in Advertising, Visual Merchandising, Buying and Inventory Control, and Store Design and Layout Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.
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3.00 Credits
Prereq: NOT OPEN TO BUS ADMIN MAJORS. Development of knowledge of behavior content of marketing in consumer fields. Examination of applicable theory and research findings and concepts provided by psychology, sociology, anthropology, and marketing. Stress on conceptual models of buyer behavior based on sources of influence.
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4.00 Credits
Hiring, training, assignment of work, employee counseling, promotion, wage and salary administration. Leadership, motivation, and direction of employees toward management/employee-oriented goals. Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.
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4.00 Credits
Prerequisites: BMT 235 Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.
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4.00 Credits
Prereq: TIER 1 ENG & NOT BUS ADMIN MAJOR. Practice in planning and writing effective business letters, memoranda, and reports.
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4.00 Credits
General course in advertising which emphasizes psychology, advertising agency, media research, brands, and labels. Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.
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4.00 Credits
Prereq: BMT 200 OR CTCH 125 OR C S 100 OR MIS 101 OR OTEC 230. In-depth coverage of the planning process with emphasis on strategic planning. The case study approach is employed to develop skill in complex and difficult decision making. Applications in management science to assist in the decision process are covered.
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4.00 Credits
A broad overview of micro and macroeconomic theory as applied to the labor factor of production; the many problems related to the full utilization of human resources and government policies addressing these problems; the effects of unionism and labor-management relations including collective bargaining. Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.
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4.00 Credits
Business and government relations, with emphasis on analysis of selected areas involving public policy and business. Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.
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4.00 Credits
Prereq: BMT 275. Utilizes integrated software package skills acquired in 200 and in comprehensive casestudies approach in business. Spreadsheet, data base management, word processing, and graphics applications used to create comprehensive business report that ties together overall curriculum.
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