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Course Criteria
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3.00 Credits
This course introduces students to the field by defining the role of advertising in American culture and economy. It begins by exploring the evolving and devolving aspects of American advertising and the forces that both compel and repel consumer audiences. The class explains the processes and criteria that, when properly utilized, elevate advertising and validate it as an art form. The course consists of lectures and visiting instructors, brief essay quizzes, and a series of exercises designed to acquaint each student with administrative and creative processes and various disciplines within the advertising field. Major emphasis is upon the creative disciplines.
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3.00 Credits
This course continues the study of word-image relationships from Word and Image I. It focuses on methodologies for realizing clear communication across a range of problems, including the construction of narrative, messaging, poster design, and information design. Students are expected to become self-directed about their own synthesis of word and image and select an area of emphasis within design and illustration for deeper study in the senior year. Prerequisite: Word and Image I.
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3.00 Credits
This course builds on the basic typographic principles introduced in Typography I. Course work examines typography as a vehicle for conveying information across contexts and as an expressive and interpretive medium. Students complete a series of projects relevant to the development of professional practice in communication design. Prerequisite: Typography I.
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2.00 Credits
This course explores screen-based experiences and uses the language of cinema as a tool for thinking about sequential narratives. The class also provides a beginning experience with interactivity, using both digital and analog technologies. Students complete a series of projects. Prerequisite: Digital Adventure.
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3.00 Credits
Historical development of communication design based on a survey of significant artists and designers and the ideas, styles, movements, forces, and individuals who influenced their work. This course is a component of the Communication Design major.
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3.00 Credits
Within the last half-century, the book has moved from periphery to center, becoming the subject of an expanding body of work by writers and artists. Its formal qualities and physical processes, its habitual means of organizing, its strengths, its limitations and the meanings we attach to them, have become the subject of seemingly self-conscious, inward-looking books. Postmodern as if by definition, playfulness and irony attend these works and their complexities and subtleties often prove elusiveness a virtue. They command a reshaping of our sense of how books, texts, and illustrations react to and interact with one another and how a reader/viewer experiences and makes sense of them. We look at work by Vladimir Nabokov, Julio Cortazar, Italo Calvino, William H. Gass, Samuel Beckett, Jasper Johns, Tom Phillips, Anselm Kiefer, Susan Baron, Peter Greenaway, and others. This seminar explores aspects of the history of image and text conjoined in the western book, at once an object and a concept, a thing experienced and a conduit, a means of transmission. Utilizing a variety of analytical and critical approaches-psychoanalytical, deconstructive, New Historicist-we examine the ways in which texts and images make and unmake meanings. Students are asked to write two papers, one brief (six to eight pages), the other more extended (12 to 20 pages) and to give one in-class presentation.
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3.00 Credits
An investigation of text, image, design, and production within the broad realm of illustrated books. A series of exploratory exercises in the beginning of the semester yields to a single sustained project to be proposed and developed by the student. Project emphases may include visual narrative, textual interpretation, creative writing, typography, structure and sequencing, and material investigation. Production methods may include relief and letterpress; engraving and intaglio; offset lithography; and digital, "virtual" media. Certain projects may require a second semester of study to complete.
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3.00 Credits
An investigation of text, image, design, and production within the broad realm of illustrated books. A series of exploratory exercises in the beginning of the semester yields to a single sustained project to be proposed and developed by the student. Project emphases may include visual narrative, textual interpretation, creative writing, typography, structure and sequencing, and material investigation. Production methods may include relief and letterpress; engraving and intaglio; offset lithography; and digital, "virtual" media. Certain projects may require a second semester of study to complete.
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3.00 Credits
Studies in special subjects. Topics vary from semester to semester. Consult course listings.
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1.00 - 3.00 Credits
No course description available.
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