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Course Criteria
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3.00 Credits
An introduction to the field of communication design, combining principles from the fields of graphic design, advertising, and illustration/image construction. Through studio exercises and lectures, students are exposed to the broad range of conceptual, aesthetic, and strategic issues inherent to the field. Additionally, the similarities, differences and points of overlap within the three areas are discussed. Strongly recommended for students considering the Communication Design major. An excellent introduction to the subject as a tool for business and marketing.
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3.00 Credits
This course introduces students to the field by defining the role of advertising in American culture and economy. It begins by exploring the evolving and devolving aspects of American advertising and the forces that both compel and repel consumer audiences. The class explains the processes and criteria that, when properly utilized, elevate advertising and validate it as an art form. The course consists of lectures and visiting instructors, brief essay quizzes, and a series of exercises designed to acquaint each student with administrative and creative processes and various disciplines within the advertising field. Major emphasis is upon the creative disciplines.
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3.00 Credits
An investigation of text, image, design, and production within the broad realm of illustrated books. A series of exploratory exercises in the beginning of the semester yields to a single sustained project to be proposed and developed by the student. Project emphases may include visual narrative, textual interpretation, creative writing, typography, structure and sequencing, and material investigation. Production methods may include relief and letterpress; engraving and intaglio; offset lithography; and digital, "virtual" media. Certain projects may require a second semester of study to complete.
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3.00 Credits
An investigation of text, image, design, and production within the broad realm of illustrated books. A series of exploratory exercises in the beginning of the semester yields to a single sustained project to be proposed and developed by the student. Project emphases may include visual narrative, textual interpretation, creative writing, typography, structure and sequencing, and material investigation. Production methods may include relief and letterpress; engraving and intaglio; offset lithography; and digital, "virtual" media. Certain projects may require a second semester of study to complete.
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3.00 Credits
Studies in special subjects. Topics vary from semester to semester. Consult course listings.
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1.00 - 3.00 Credits
No course description available.
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3.00 Credits
Studies in special subjects. Topics vary from semester to semester. Consult course listings.
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5.00 Credits
This course is a continuation of the conversational Italian course required for the Semester Abroad Program. Taught entirely in Italian, this class concentrates on conversational Italian. There is an emphasis on class participation accompanied by readings and writing. The student develops facility speaking the language on an everyday basis.
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3.00 Credits
Communication of conceptual content through the invention of systems of signification related to language structure. Equates drawing with the primary formation of concepts. Anthropological models, serial structures, symbolic languages, spatial systems.
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3.00 Credits
Communication of conceptual content through the invention of systems of signification related to language structure. Equates drawing with the primary formation of concepts. Anthropological models, serial structures, symbolic languages, spatial systems.
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