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Course Criteria
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3.00 Credits
An introduction to the field of communication design, combining principles from the fields of graphic design, advertising, and illustration/image construction. Through studio exercises and lectures, students are exposed to the broad range of conceptual, aesthetic, and strategic issues inherent to the field. Additionally, the similarities, differences and points of overlap within the three areas are discussed. Strongly recommended for students considering the Communication Design major. An excellent introduction to the subject as a tool for business and marketing.
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3.00 Credits
This course introduces students to the field by defining the role of advertising in American culture and economy. It begins by exploring the evolving and devolving aspects of American advertising and the forces that both compel and repel consumer audiences. The class explains the processes and criteria that, when properly utilized, elevate advertising and validate it as an art form. The course consists of lectures and visiting instructors, brief essay quizzes, and a series of exercises designed to acquaint each student with administrative and creative processes and various disciplines within the advertising field. Major emphasis is upon the creative disciplines.
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3.00 Credits
An investigation of text, image, design, and production within the broad realm of illustrated books. A series of exploratory exercises in the beginning of the semester yields to a single sustained project to be proposed and developed by the student. Project emphases may include visual narrative, textual interpretation, creative writing, typography, structure and sequencing, and material investigation. Production methods may include relief and letterpress; engraving and intaglio; offset lithography; and digital, "virtual" media. Certain projects may require a second semester of study to complete.
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3.00 Credits
An investigation of text, image, design, and production within the broad realm of illustrated books. A series of exploratory exercises in the beginning of the semester yields to a single sustained project to be proposed and developed by the student. Project emphases may include visual narrative, textual interpretation, creative writing, typography, structure and sequencing, and material investigation. Production methods may include relief and letterpress; engraving and intaglio; offset lithography; and digital, "virtual" media. Certain projects may require a second semester of study to complete.
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3.00 Credits
Studies in special subjects. Topics vary from semester to semester. Consult course listings.
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3.00 Credits
This class serves as an introduction to printing with the Vandercook handpress. Through a series of assignments students learn a systematic approach to planning, arranging, and printing type on a page. The students receive a basic introduction to typography, history of letterforms, and history of the book. The mechanics of relief printing with the cylinder proof press, ink composition, and resolution of the typographic image also are explored. As an exploration of the publishing process, students produce a chapbook of a short literary work. The class primarily focuses on typographic composition, but one assignment employs a combination of word and image.
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3.00 Credits
This class serves as an introduction to the book as artifact of material culture. A variety of traditional and nontraditional book structures are explored. Students learn from historical approaches to constructing the codex form, including the single signature pamphlet, the multisignature case binding, the coptic, and the medieval long stitch. Students learn Japanese binding and its many variations. Several contemporary variations are introduced, including the tunnel, the flag book, the accordion, and the carousel. Students explore the visual book using found imagery and photocopy transfers and produce a variety of decorated papers to be used in their bindings.
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3.00 Credits
This class serves as an introduction to the book as artifact of material culture. A variety of traditional and nontraditional book structures are explored. Students learn from historical approaches to constructing the codex form, including the single signature pamphlet, the multisignature case binding, the coptic, and the medieval long stitch. Students learn Japanese binding and its many variations. Several contemporary variations are introduced, including the tunnel, the flag book, the accordion, and the carousel. Students explore the visual book using found imagery and photocopy transfers and produce a variety of decorated papers to be used in their bindings.
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3.00 Credits
This course examines drawing as a thinking process. Using a variety of media, students move from departure concept to completed artwork, investigating pictorial traditions, technical and conceptual frameworks along the way. This is an intensive workshop. Outside reading required as well as frequent visits to the museum.
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3.00 Credits
A rigorous drawing course focusing on human anatomy (muscular and skeletal systems), various proportional systems, as well as bio/psycho/social/political conditions having influenced figural representations.
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