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Course Criteria
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5.00 Credits
This course explores the function of information in visual design in a wide variety of contexts. Students develop multiple kinds of information (from analytic to poetic) and employ a variety of approaches for conceptual and visual presentations; motion graphics optional.
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5.00 Credits
Type and image work together to foment social awareness and political change. Poster, magazine, book, newspaper, flyer, advertising design, and the web are all media that directly influence public opinion, alter our perceptions, and expose social and political ills. This course integrates research, writing, and design to voice perspectives on current issues.
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5.00 Credits
Studying the physical and cognitive function of the visual stream is an important step in understanding the many factors influencing interpretation of visual design. Each student conducts directed research on one aspect of the visual processing stream, designs fundamental visual models, and authors a chapter based upon their research, which will be part of a publication produced by the class. Emphasis on research, authorship, and publication design.
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5.00 Credits
This class focuses entirely on the professional practice of conceptual illustration for editorial venues. We practice the methodology of creating visual metaphors, visualizing concise ideas, and working under short deadlines. Projects cover the range of editorial image making in the professional world today, including portraiture, multiple images, working with text/layouts, time and color restrictions, Op-Ed, and difficult art direction.
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5.00 Credits
Students are introduced to motion applications taken from various contexts of graphical motions and computer-animated information. Channels for this course include public interest motion, i.e., title sequence design, animated logos/brands, mobile phone graphic applications, and kiosk/museum display graphics. Students develop kinetic and informational sequences for the screen to explore the public interest motion, applying methodological guidelines that articulate motion grouping principles to influence interpretation and that ensure efficient communication of expressive content.
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5.00 Credits
All professional cartoonists and illustrators must bring a coherent vision and reliable approach to their work. Each successful practitioner builds his/her own world, guided by a set of conceptual and visual "rules" that emerge over time. This course poses a series of problems designed to identify the visual themes, formal properties, and conceptual patterns present in the work of every student. As the semester progresses, shared studio projects yield to directed assignments. Focused research, methodological experimentation, and class critique play important roles in the course. At the conclusion of the semester, students should be well advanced toward the definition and development of an appropriate individualized visual signature in pictorial work. Applicable to anticipated career directions in illustration, comics, visual development for animation, and image licensing.
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5.00 Credits
Most illustration is in service of verbal concept, typically a form of text. Using different applied outcomes-nonfiction and fiction illustration, including graphic novels/mini comics and advertising-this studio introduces different strategies for visualizing texts. By the conclusion of the semester, students should have a coherent set of methodologies to draw upon when setting the communication goals for their illustrations. Along with producing illustrations, students write both analyses of assigned texts and are responsible for creating and writing their final project.
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3.00 Credits
This course introduces students to the field by defining the role of advertising in American culture and economy. It begins by exploring the evolving and devolving aspects of American advertising and the forces that both compel and repel consumer audiences. The class explains the processes and criteria that, when properly utilized, elevate advertising and validate it as an art form. The course consists of lectures and visiting instructors, brief essay quizzes, and a series of exercises designed to acquaint each student with administrative and creative processes and various disciplines within the advertising field. Major emphasis is upon the creative disciplines.
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5.00 Credits
What are the principles of authorship? How do we set out to develop content for publication? What role could a designer have in shaping that content? Can design itself function as content? These questions and others are confronted and challenged in a semester-long capstone project. Each student produces a project, ambitious in scope, in which they act as both author and designer. The work may be either print or screen-based, but must have a rationale for being one or the other. This course is appropriate for developing graphic designers, writers, visual journalists, art directors, and students seeking to enter the publishing industry. Topic definition occurs before the winter break in consultation with the professor.
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5.00 Credits
Students investigate subject areas drawing on a body of data provided by the instructor, which may include material from the fields of health, culture studies, and the sciences. Two projects are assigned to enable students to create contemporary visual products from the source data. Students choose from a menu of formats: print or online journalism; maps; multiframe animations; touch-screen or product/service designs; and other such visualizations. This course emphasizes content development, targeted visual exploration and the development of a system of designs across multiple media forms and modes. This course is appropriate for developing information designers, graphic designers, content developers, visual journalists, and art directors.
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