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Course Criteria
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3.00 Credits
A study of the economic, political, cultural, and business environments affecting the international marketing operations of the firm. Market selection decision, entry and operating decisions, marketing mix decisions, and organizational structures are examined. Prerequisite for College of Business majors and minors: Admission to the College of Business and MKTG 300. For non-College of Business majors and minors: Junior standing and instructor's permission.
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3.00 Credits
This course defines relevant markets, analyzes primary and selective demand for the market, segments the market, and identifies potential target markets. This course focuses on market-oriented decision-making through the analysis of consumers, competitors, and company processes. Marketing information literacy is emphasized through the utilization of numerous information sources and computer software applications. A formal situation (SWOT) analysis is researched, written, and presented. Prerequisites for College of Business majors and minors: Admission to the College of Business MATH 140 or MATH 160 and MKTG 300. Prerequisite for non-College of Business majors and minors: Junior standing and instructor's permission.
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3.00 Credits
This course analyzes the roles, the functions, and the processes that surround marketing research; it emphasizes the specification, collection, and analysis of primary data. The course examines the research process, problem definition, alternative research designs, qualitative methods, survey methods, experiments, measurement and questionnaire design, data collection, and foundational techniques for data analysis, as well as hands-on experience with computer application for data analysis and questionnaire development. Emphasis is placed on the practical issues related to the decision maker's use of marketing information. Marketing research provides the student with substantial experience in developing critical analysis and math/statistics skills. Prerequisites for College of Business majors and minors: Admission to the College of Business MATH 140 or MATH 160 and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing, any college level statistics course and instructor's permission.
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3.00 Credits
This course takes a strategic perspective to examine the impact of the nature and scope of consumer and business buyer behavior on planning the marketing mix. The course includes the study of marketing management theory in the experience of consumer and business markets. Course implementation will involve detailed analysis of psychology, sociology, and social psychology theories in the development of marketing strategy and implementation plans. Prerequisites For College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor's permission.
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0.00 - 9.00 Credits
Offers the advanced student an opportunity to do additional readings and/or research papers in areas of special interest. Grade only. Prerequisite for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisite for non-College of Business majors and minors: Junior standing and instructor's permission.
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3.00 Credits
This course provides students with an in-depth understanding of each tool in the promotional mix (advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations and personal selling) from the perspective of the marketing manager. Students learn how to apply each tool in implementing the organization's marketing strategies and accomplish its marketing objectives. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisite for non-College of Business majors and minors: Junior standing. Grade only.
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3.00 Credits
See department chairperson for a list of requirements. Credits fulfill marketing major practicum requirement. Prerequisite for College of Business majors and minors: Admission to the College of Business, department approval, MKTG 300, plus two 300 or 400 level Marketing courses. Prerequisite for non-College of Business majors and minors: Junior standing and instructor's permission. Grade only.
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4.00 Credits
The study of concepts and properties of operations essential to mathematics in the elementary and middle school grades. Prerequisite: completion of basic skills mathematics (MATH) requirement.
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4.00 Credits
The study of geometry using technology and probability topics essential to mathematics in the elementary and middle school grades. Prerequisite: MTED 125.
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3.00 Credits
This course gives the middle school mathematics teacher a deeper understanding of number systems (integers, rational numbers, and real numbers) and number theory. Physical materials, models, technology, and middle school curricula will be used to explore fundamental properties of number systems, to model algorithms, and to explore number theory topics. Prerequisite: MTED 125.
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