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MCOM 319: Studio Photography
3.00 Credits
Winona State University
Advanced photographic lighting and composition with an emphasis on studio techniques. Prerequisite: MCOM 215.
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MCOM 319 - Studio Photography
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MCOM 321: Topics in Television Production
3.00 Credits
Winona State University
Advanced theory and practical experience in producing television programs. Prerequisite: MCOM 320.
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MCOM 321 - Topics in Television Production
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MCOM 325: Broadcast Journalism
3.00 Credits
Winona State University
Reporting and presenting the news on radio and television. Topics in- clude news writing, reporting, taping and editing; producing newscasts; broadcast news ethics. Prerequisites: MCOM 226 and MCOM 320.
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MCOM 325 - Broadcast Journalism
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MCOM 332: News Gathering
3.00 Credits
Winona State University
Interviewing, observation and research as information-gathering methodologies; with reporting assignments for publication and broadcast. Prerequisite: MCOM 232.
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MCOM 332 - News Gathering
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MCOM 334: Feature Writing
3.00 Credits
Winona State University
Developing, writing and marketing feature stories to a variety of media. Prerequisite: MCOM 332.
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MCOM 334 - Feature Writing
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MCOM 336: News Editing
3.00 Credits
Winona State University
Operation of the newsroom including copy editing, gatekeeper decisions, headline writing, layout. Prerequisite: MCOM 332.
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MCOM 336 - News Editing
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MCOM 345: Public Relations Writing
3.00 Credits
Winona State University
Preparing news releases; internal and external promotional materials; publications; newsletters; print, radio, and TV ads; brochures; websites; and other promotional activities. Prerequisite: MCOM 332.
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MCOM 345 - Public Relations Writing
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MCOM 360: Advertising Copy Writing
3.00 Credits
Winona State University
The creation of effective advertising messages for newspapers, magazines, radio, television, and other mass media. The course emphasizes the writing of advertising copy and the coordination of visual and verbal concepts to achieve advertising objectives. Prerequisite: MCOM 260.
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MCOM 360 - Advertising Copy Writing
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MCOM 362: Advertising Design
3.00 Credits
Winona State University
Principles and practices of advertising design with an emphasis on the design of effective advertisements in newpapers, magazines, direct mail and alternative delivery systems. Prerequisite: MCOM 360.
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MCOM 362 - Advertising Design
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MCOM 400: Mass Communication Theory
3.00 Credits
Winona State University
Theories of mass influence on society and culture. Prerequisite: MCOM 100.
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MCOM 400 - Mass Communication Theory
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