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MCOM 205: Principles of Internet Communication
3.00 Credits
Winona State University
An overview of the specialized nature of communicating to mass audiences via the Internet. Students learn website development and multimedia authoring tools to communicate clearly and maintain interest while providing effective communication.
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MCOM 210: Visual Communication
3.00 Credits
Winona State University
Basic visual communication theory as it applies to mass communication with practical, hands-on application. Students explore visual literacy, aesthetics, design principles, creativity, critical evaluation of images in a variety of media mediums as well as the ethics of visual communication.
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MCOM 220: Broadcast Writing
3.00 Credits
Winona State University
Radio and television writing including commercial copy, continuity copy and news. Prerequisite: ENG 111.
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MCOM 226: Video/Multimedia Planning and Design
3.00 Credits
Winona State University
An overview of the television/video and multimedia communication process with special attention to organizing, scripting, budgeting, equipment, and personnel. This course deals with essential pre-production planning. Prerequisite: MCOM 232.
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MCOM 226 - Video/Multimedia Planning and Design
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MCOM 232: News Writing
3.00 Credits
Winona State University
Style and structure of news stories; news sources; newsroom practices and procedures; with reporting assignments for publication and broad- cast. Prerequisite: ENG 111.
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MCOM 240: Public Relations
3.00 Credits
Winona State University
Nature and role of public relations in a democratic society. Case problems and projects, including brochures/flyers; print, radio, and TV ads; newsletters; websites; and portfolios.
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MCOM 260: Advertising
3.00 Credits
Winona State University
A survey course that serves as an introduction to advertising. The course covers the structure of the advertising industry, the process of creating and delivering an advertising message and the function advertising serves in our society. Includes a variety of practical application projects.
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MCOM 275: Publication Design
3.00 Credits
Winona State University
Using the Macintosh computer to learn layout, design principles and processes for the print media. Prerequisite: MCOM 175.
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MCOM 275 - Publication Design
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MCOM 300: Mass Media Law
3.00 Credits
Winona State University
Major issues and survey of the media's current legal status. Prerequisite: MCOM 100.
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MCOM 310: Photojournalism
3.00 Credits
Winona State University
The photograph as a means of visual reporting. Lab required. Weekly critique. Prerequisite: MCOM 215.
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MCOM 310 - Photojournalism
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