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Course Criteria
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1.00 - 6.00 Credits
Group study projects in selected areas in marketing.
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4.00 Credits
A review and synthesis of behavioral sciences applied to understanding consumer decision process; emphasis on the impact of consumer decisions upon the strategies of business, government, and consumer business cases. Su, Au, Wi, Sp Qtrs. 2 2-hr cl.
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4.00 Credits
Marketing policies and strategy; organization, demand analysis, product planning, pricing, physical distribution, and promotion from a managerial viewpoint. Su, Au, Wi, Sp Qtrs. 2 2-hr cl.
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4.00 Credits
Analysis of marketing policies and strategy, with emphasis on actual business cases. Su, Au, Wi, Sp Qtrs. 2 2-hr cl.
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4.00 Credits
Principles and methods of management as applied to retailing, including location, organization, personnel, buying, inventory control, selling and advertising, services, expenses, and profits. Su, Au, Sp Qtrs. 2 2-hr cl.
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4.00 Credits
Focus on marketing management and strategy, marketing research, advertising and services as they relate to use of World Wide Web technologies. Sp Qtr. 2 2-hr cl.
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4.00 Credits
Consumer behavior, fundamentals of communication, setting goals and objectives, creative strategy, media strategy, and social and economic issues. Su, Au, Wi, Sp Qtrs. 2 2-hr cl.
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4.00 Credits
Introduction to new product design processes and state of the art tools and strategies for development of new products. Au, Sp Qtrs.
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4.00 Credits
Theory and practice of marketing across national borders, as well as marketing and market research within different foreign environments, including the development of marketing strategies by the international company. Au, Sp Qtrs. 2 2-hr cl.
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4.00 Credits
The role of research in the solution of marketing problems; emphasis on available data analysis and methods of the field of investigation. Su, Au, Wi, Sp Qtrs. 2 2-hr cl.
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