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MKT 4040: Global Marketing Strategy
3.00 Credits
Alliant International University
IInvestigates marketing techniques and programs as developed and implemented on an international scale. Evaluates international marketing strategies, special goals and decision-making processes that are part of marketing internationally. Prerequisite: MKT 3010
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MKT 4040 - Global Marketing Strategy
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MKT 4050: Services Marketing
3.00 Credits
Alliant International University
An examination of the unique aspects of services. Study of the role of the marketing manager and the service/sales team's responsibility to develop and implement market plans as part of the corporation's strategic and operational plan. Prerequisite: MKT 3010
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MKT 4050 - Services Marketing
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MKT 6000: Managerial Marketing
3.00 Credits
Alliant International University
Focuses on the necessary skills to be an effective global marketing manager including analytical decision-making tools that apply to managerial aspects of the marketing functions and tasks. The course will address the skills needed to be a persuasive oral and written communicator of corporate marketing information. Prerequisite: BUS 5030
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MKT 6000 - Managerial Marketing
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MKT 6010: Marketing Communications Strategy
3.00 Credits
Alliant International University
Examination of strategies that organizations use to communicate with customers and prospects, including personal selling, advertising, sales promotion, public relations and other forms of promotion. Focuses on managerial aspects of communications design, development and appraisal and on decisions made to stimulate demand and develop total marketing communications programs. Prerequisite: BUS 5030
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MKT 6010 - Marketing Communications Strategy
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MKT 6020: Marketing Research
3.00 Credits
Alliant International University
Examination of marketing research information as an information providing activity for the purpose of management decision making, alternative research designs and their relative strengths and weaknesses; and the major types of measurement techniques and data collection methods. Prerequisites: BUS 5030 and BUS 5090
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MKT 6020 - Marketing Research
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MKT 6040: Global Marketing Strategy
3.00 Credits
Alliant International University
Investigation of marketing techniques and programs as developed and implemented on a global scale, the extent of standardization of marketing programs across several countries; and the selection of appropriate entry strategies for foreign markets. Prerequisite: BUS 5030
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MKT 6040 - Global Marketing Strategy
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MKT 6050: Information Systems Applications in Marketing
3.00 Credits
Alliant International University
The course covers various aspects of designing information systems so as to make marketing decisions. It also covers aspects of planning and designing the marketing information systems to leverage company wide data from other functional areas in order to efficiently create competitive advantage. Prerequisites: BUS 5080, BUS 5030
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MKT 6050 - Information Systems Applications in Marketing
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MKT 6710: Marketing Internship
3.00 Credits
Alliant International University
Directed internship in a private firm, a not-forprofit organization, or a government agency for experience in the practical application of marketing management.
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MKT 6710 - Marketing Internship
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MKT 6800: Seminar in Marketing
3.00 Credits
Alliant International University
Seminar on special topics in marketing.
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MKT 6800 - Seminar in Marketing
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MKT 8810: and MKT 8820 Research in International Marketing I and II
3.00 Credits
Alliant International University
Provides an opportunity to conduct in-depth research in specific areas of international marketing. Authorization for such a project requires submission of a formal proposal written in accordance with standards set forth by the College. Students will work closely with a faculty advisor throughout the project.
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MKT 8810 - and MKT 8820 Research in International Marketing I and II
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