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Course Criteria
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3.00 Credits
(3 units) Theoretical processes of group communication. Emphasizes concepts of group formation, communication channels, team- building, and group decision-making. Prerequisites: COM 2000 and COM 3000 or permission of instructor
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3.00 Credits
Exploration of organizational communication dynamics from a systems perspective. It is anchored in the premise that the organization is a culture and will expect students to become knowledgeable about the general systems perspective, specifically as it relates to organizational communication dynamics; understand the organization as a cultural system; and develop expertise about the relationship between the organization's culture and the varied levels of communication that occurs within it. Prerequisite: COM 2000
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3.00 Credits
Introduction to print, electronic, and web publishing. Examines campaigns, press releases, brochures (business-to-business and business-toconsumer), pitch and news letters, news and public service announcements, in-house media, bias-free writing, advertorial, environmental, and crisis communications.
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3.00 Credits
(3 units) Development of the skills to lead/guide any MPR program/campaign to a successful completion. Taken in conjunction with SEN 4910, this course gives students the opportunity to examine the relationship between group dynamics and successful leadership, engages them in the exploration of salient characteristics of productive leadership, and helps them develop critical skills in productive leadership. Prerequisite: COM 3000
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3.00 Credits
Exploration of worldview and the interconnectedness between culture, communication and human behavior. Its three modules are designed to move students through the process of becoming aware of the pervasiveness of culture and its impact on human existence and behavior, to ensure that they gain the necessary skills to develop culturally-sensitive MPR campaigns/programs, and to ultimately facilitate their becoming culturally-sensitive individuals.
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3.00 Credits
Looks at all the fragments and specialized facets of the magazine publishing genre. Examines mass, specialized, hospitality, trade, and in-house magazine publishing in both print and web formats (including extended digital). Class will create and maintain for outside clients two fields of magazines: Hospitality magazine(s) and Trade and In-house magazine(s). Class will market, create, design, publish, and place client-driven magazines; create and maintain a magazine-publishing company; manage legacy magazines year-to-year.
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3.00 Credits
Exploration and analysis of cases and campaigns that use public relations to support marketing. Using teamwork and classroom discussions, students will study how public relations employ strategic communication to manage product information that is used to encourage purchase and consumer loyalty. Prerequisites: COM 3000, COM 3001
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3.00 Credits
Study of strategies and tactics used in all public relations applications and engagement in conceptualizing and designing public relations campaigns and programs. Through classroom discussions, teamwork, and other experiential activities, students will gain the skills necessary for developing and implementing creative and productive strategies and tactics for public relations programs and campaigns. Prerequisites: COM 3000, COM 3001
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3.00 Credits
Examination of the characteristics, functions, and importance of nonverbal communication across cultures and in different organizational settings. Includes investigation of body movement, physical appearance and clothing, physical touch, space, paralanguage, and time.
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3.00 Credits
(3 units) Examination of the relationship between linguistic, social and cultural factors in human communication. Focuses on dialects, regional and social variation, language change, speech communities, gender, and language conflict.
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