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COMM 311: Feature Writing
5.00 Credits
California State University-Bakersfield
Study of newspaper feature stories-their resources, their methods, and their appeal. Frequent exercises in the art of writing feature stories, with concentration on the human interest feature. Prerequisite: ENGL 110 or the equivalent with a grade of "C-" or better, and upper division standing. GWAR
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COMM 312: Graphic Comm for Print Media
5.00 Credits
California State University-Bakersfield
Analysis of the ways in which typography, color, paper, ink, and illustration work together to enhance effective print communication. Comparative discussion of design elements of magazines, newsletters, newspapers, and brochures. Frequent exercises in design layout and preparing camera-ready copy using desktop publishing software.
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COMM 312 - Graphic Comm for Print Media
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COMM 314: Photojournalism
5.00 Credits
California State University-Bakersfield
Examination of major theories and techniques of photojournalism combined with practice in their application. Uses digital and film equipment to create and process photographic images for various genres. Course includes lecture, discussion, and activities that enhance students' perspectives of photographic images.
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COMM 314 - Photojournalism
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COMM 315: Mass Media Law
5.00 Credits
California State University-Bakersfield
Designed to broaden the student's understanding of laws which pertain to the mass media. Philosophical appreciation of the legal framework within which the mass media operates and pragmatic familiarity with the legal problems most often encountered by journalists and related professionals is anticipated. The course will examine the development of the law regarding the First Amendment to the U.S. Constitution and such related legal areas such as libel, obscenity, censorship, privacy, free press and fair trial, journalist's privilege, the right of access to government information, access to the press, the doctrine of commercial speech (advertising), and copyright.
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COMM 315 - Mass Media Law
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COMM 317: Ethical Issues in the Media
5.00 Credits
California State University-Bakersfield
This course provides an analysis of ethical issues in the news media, with emphasis on news-gathering and reporting and the impact of the internet, advertising, and entertainment. Topics covered include an evaluation of the ethical culture of newsrooms, codes of ethics, objectivity, privacy, fairness, honesty, and the public's right to know. Case studies will be examined, as well as other means by which students will learn how to recognize and resolve ethical conflicts. This is a writing intensive class. This course carries credit in Philosophy or Communications. Prerequisites: PHIL 102 and ENGL 110 or equivalents with a grade of 'C' or better.
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COMM 317 - Ethical Issues in the Media
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COMM 330: Speech Comm Skills for Mgmt
5.00 Credits
California State University-Bakersfield
Speaking skills necessary for effective management. Includes training in presenting oral reports, using visual aids, interviewing strategies, conducting business conferences, interoffice and interpersonal communications, representing the company in the community, effective listening, and conflict/grievance resolution.
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COMM 330 - Speech Comm Skills for Mgmt
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COMM 335: Negotiation
5.00 Credits
California State University-Bakersfield
Theoretical understanding of the communications concepts of bargaining and negotiation in diverse contexts-business, politics, industry, and labor. Practical skills in communication techniques commensurate with successful negotiating, e.g., role playing, problems solving, interpersonal communication, argumentation, arbitration, and principled negotiation. Emphasis on verbal messages, authority, suggestion, deadlines, timing.
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COMM 335 - Negotiation
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COMM 345: Deaf History
5.00 Credits
California State University-Bakersfield
The course explores historical contexts in American Deaf culture. Topics include the evolution of communication with regards to the Deaf community, famous deaf individuals, education, politics, language revolutions, and technological advances. Emphasis is placed on the link between ASL, history, and the Deaf community. Outside class activities required. GE T2
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COMM 350: Public Relations StratTactics
5.00 Credits
California State University-Bakersfield
Study and application of strategies and tactics used in the public relations profession with an emphasis on written communication through news releases, brochures, newsletters, annual reports, magazines, media kits, and other public relations communication tools. Discussion of media relations and placement. Emphasis on the planning and execution of public relations communication. Discussion and application of communication theories that inform public relations writing and communication.
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COMM 350 - Public Relations StratTactics
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COMM 360: Gender and Communication
5.00 Credits
California State University-Bakersfield
This course introduces students to differences in gender communication; analyzes how institutional, personal, and group factors affect the messages we produce and the meanings we assign to messages. It also assesses the extent to which gender can both enrich and complicate human communication, particularly in personal and professional environments. Particular attention paid to how the mass media depicts gender. The course subscribes to an interdisciplinary approach that relies heavily on literature both inside and outside the field of communication. GRE
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COMM 360 - Gender and Communication
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