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MKTG 606: Sem In Mktg Channels/Logistics
4.00 Credits
California State University-Bakersfield
A study of the distribution functions including retail management, supply chain management, inventory management, transportation, and e-marketing distribution strategies. Includes study of relationship building with channel partners, channel leadership, and integrated channel strategies. Course work will include group projects and case studies.
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MKTG 606 - Sem In Mktg Channels/Logistics
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MKTG 610: Seminar in Global Marketing
4.00 Credits
California State University-Bakersfield
This is a study of current global marketing status in industrialized, newly industrialized (NICS) countries, emerging democracies, and the developing world in a dynamic environment of changing communication technologies. Discussion of research techniques one should use in selecting the countries, entry strategies, and developing the right marketing mix and strategies to meet the needs of the countries selected. Marketing management techniques to be used keeping in mind the degree of literacy, economic, legal, political, and socioeconomic environmental variables. Developing and implementing global marketing strategies during the 21st century in an environment in which the countries around the world are grouping into trading blocks like the European Economic Community and NAFTA. Extensive use of library resources, case studies, and empirical research projects.
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MKTG 610 - Seminar in Global Marketing
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MKTG 640: Chg, Innovation & Creativity
5.00 Credits
California State University-Bakersfield
No course description available.
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MKTG 640 - Chg, Innovation & Creativity
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MKTG 677: Selected Topics in Marketing
1.00 Credits
California State University-Bakersfield
Special topic courses provide each department with the opportunity to present an in-depth study of a selected subject not covered in regular courses. When offered, prerequisites and course requirements will be announced for each course.
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MKTG 677 - Selected Topics in Marketing
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MKTG 699: Individual Graduate Study Mktg
1.00 Credits
California State University-Bakersfield
Individual study is offered to give the student experience in planning and outlining a course of study on the student's own initiative under departmental supervision. Independent study should deal with a special interest not covered in a regular course or with the exploration in greater depth of a subject presented in a regular course. Instructor consent is required. No more than 4 quarter units may be used to satisfy degree requirements. (May not be substituted for any required graduate seminar)
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MKTG 699 - Individual Graduate Study Mktg
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MKTG 800: Professional Development/CEU
0.10 Credits
California State University-Bakersfield
No course description available.
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MKTG 800 - Professional Development/CEU
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MODL 179: Standard Amer Pronun of Engl
2.00 Credits
California State University-Bakersfield
The purpose to this course is to enable individuals to improve their English pronunciation. This course is not designed to teach grammar or vocabulary. It has been created for people who want to be more clearly understood in their professional and personal conversations.
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MODL 179 - Standard Amer Pronun of Engl
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MODL 277: Spec Topic in Mod/Classic Lang
1.00 Credits
California State University-Bakersfield
Studies in a modern or classical language. Examples of topics include composition and writing, introduction to literature, and intensive studies of one or more of the components of the target language. May be repeated for different course content. Prerequisite: permission of the instructor.
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MODL 277 - Spec Topic in Mod/Classic Lang
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MODL 280: Independent Study
1.00 Credits
California State University-Bakersfield
Designed to meet the needs of students wishing to do work in classical and other languages not normally offered by CSUB. Study on an individual basis under the guidance of an instructor. May be taken on successive levels.
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MODL 280 - Independent Study
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MUS 101: Understanding & Apprec Music
5.00 Credits
California State University-Bakersfield
Introduction to the elements and nature of music and musical expression in Western and non-Western traditions, including examples from ethnic minorities and women composers; assessment of artistic content and the role of music in society. GE C1
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MUS 101 - Understanding & Apprec Music
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